Chart a New Path to Growth With Data-Derived Customer Insights
Our data-backed customer journey analysis provides a cohesive multi-channel audit, analysis and actionable roadmap that pinpoints your best opportunities for sustainable growth, optimization, and maximum ROI.
How Well Do You Know Your Customers?
At Cro Metrics, we combine qualitative and quantitative data to give you
crystal clear insights that make it easy to get tactical.
Brands that focus on optimizing and understanding their customer journeys report 60% higher profits than those that don’t.
We help you understand and optimize each audience segment so you can enhance your marketing campaigns, increase conversion rates, and align your departments’ efforts.
49% of customers left a brand due to poor site customer experience despite being loyal to that brand for the previous 12 months.
Our team conducts a full funnel audit and analysis and digs into the data to find opportunities for improvements that drive customer loyalty and long-term revenue growth.
Fast-growing companies drive 40% more revenue from personalization than their slower-growing counterparts.
Our clients have seen the most growth and sustained success with personalization paired with optimization. Personalization can be tricky, but we’ve found the ROI is exponential when you know what your customers will actually do, not just what they tell you they will do.
Unlock Better
Insights With Iris
Iris, our proprietary tracking and analytics platform, is the cornerstone of our data-first approach. It combines all of your marketing data—paid media, lifecycle marketing, your website, and more—to provide a clear, comprehensive analysis that is both accurate and actionable.
Our cohesive system connects all your data sources and provides a unified view of the customer journey, giving you a fresh and illuminating perspective on your customers.
Key metrics, like page views, signups, conversions, exits, and our unique custom weighted attribution, give you HD visibility into the customer journey so you can focus on optimization and decision-making.
Identify your most significant opportunities to set realistic and impactful goals so you can grow with confidence and evolve your industry.
We create a detailed journey map of your customers’ touchpoints to help you clearly identify which areas need optimization and improve cross-team collaboration.
We help you build strategic synergy with a custom roadmap and cross-channel prioritization matrix to optimize marketing investments and align teams on opportunities for growth.
Real Results
Strategic partner to brands like:
Conversions 3.9%
Navex increased their total conversions by 3.9% after we identified their need for a website redesign through a customer journey analysis.
Revenue per email 66%
Slumberkins increased their revenue per email campaign recipient by 66%, ultimately driving substantial annualized revenue gains.
Donations 166%
Friends of the Earth saw a 166% increase in donations after our full-funnel customer journey audit identified and resolved critical pain points that had been derailing supporters throughout their giving experience.
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