Unlock Growth Across Your Customer Journey

Gone are the days of growth at all costs. Through experimentation, we optimize the entire lifecycle to acquire more customers efficiently and cost-effectively, while increasing loyalty and reducing churn.

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Your Growth, Led by Integrated
Experimentation Programs & Services



We don't trust your data either. We'll help audit and map your organization's data integrity, then let us hone a world-class instrumentation and insights program.

  • Customer Journey Mapping
  • Data Collection and Integrity
  • Marketing Attribution
  • Holistic Marketing Performance Reporting & Visualization
Conversion Rate Optimization

Conversion Rate Optimization

If only driving revenue from your website was as easy as rolling out "best practices." Instead, winning companies constantly experiment to uncover how to grow with their customers.

  • A/B Testing
  • Personalization
  • Landing Page Optimization
  • Full Stack Experimentation
  • Feature Flagging
Paid Media

Paid Media

Meta's own research shows that advertisers who run A/B tests on campaigns see 30% better ad performance, yet only 1 in 5 advertisers do so. We'll help you build a rigorous experimentation capability.

  • Paid Search
  • Paid Social
  • Display
  • Mobile User Acquisition
Lifecycle Marketing

Lifecycle Marketing

Simply A/B testing subject lines isn't enough. Go beyond the basics and improve loyalty and repeat revenue through longitudinal email and SMS testing, strategy, and automation.

  • Onboarding
  • Nurturing Campaigns
  • Promotions
  • Newsletters
  • Marketing Automation
  • Personalized Campaigns
Experiment-Led Redesigns

Experiment-Led Redesigns

It's an open secret that most website redesigns fail to move the needle on meaningful KPIs. Our methodology lets you run fast towards a fresh look, while ensuring real revenue growth.

  • End-to-end UI/UX
  • Replatforming
  • Test and Validate

Industry Expertise

With 60+ clients across numerous verticals, we understand your industry.

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  • Subscription-Based
  • Ecommerce/Retail
  • SaaS and Lead Gen
  • Social Good
  • FinTech
  • Hospitality
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Trusted by Some of the World’s Top Organizations

They really know our business, and we’ve learned together what works well and what doesn’t.

– Senior Manager of Product Insights, Home Chef

Why do companies Hire Cro Metrics?

Attribution is tricky. Our holistic, unified data approach to measuring marketing efficacy surfaces opportunities and identifies wasteful spending.

The “Try” phase of our methodology unlocks opportunities you didn’t know existed, validated through statistically significant experimentation.

By running experiments across the entire customer journey, we identify your most valuable customer segments, how to acquire them, and build loyalty through ongoing engagement.

Powered by Iris

Iris is Cro Metrics’ unified platform that streamlines collaboration, ideation, and reporting to maximize the impact of your marketing programs.

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Tools & Partners

Cro Metrics is well-versed in today’s top marketing technology platforms and have partnerships with many of them. We work
with your teams to implement industry-leading growth solutions and scale the technologies you’re already using.

Experimentation & CRO


Lifecycle Marketing

Paid Media

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The largest companies in the world have built a Culture of Experimentation to drive their growth engine.

“Our success at Amazon is a function of how many experiments we do per year, per month, per day.”

-Jeff Bezos