Build a Data-Forward, User-Driven Lifecycle Marketing Program
Through relevant testing, strategy, and automation, Cro Metrics can help you develop email and SMS marketing campaigns that get results.
Comprehensive,
Iterative & Personalized Email & SMS Strategy
To deliver a compelling experience via email and SMS, it’s time to level up your game through lifecycle marketing optimization. Email coupled with SMS, the ultimate peer-to-peer marketing tool, allows you to develop a personal connection with customers from first contact to lifetime brand loyalty.
Leverage comprehensive testing through campaigns and automations to harness your program and drive conversions and cross-channel learnings.
SMS
Converse with customers 1:1 on the platform that they prefer most! SMS paired with email gives your company a complete picture of who your customers are and what drives them.
Personalized Experiences + Optimization First Approach
= Successful Lifecycle Marketing
Use learnings gathered across campaigns, automations, onsite lead forms, and a host
of other touch points to create customer learnings that inform your entire program.
Build
Whether you are starting a new line of communication with your customers or are growing your funnel, let us help build your program!
Try
We create unique strategies personalized to your customers. Try new automations, messaging, and creative to drive deeper connection to your core audience.
Optimize
Testing is a part of our DNA. Our team helps you strategize your testing program to create real impact to boost ROI and learnings around your customer.
Lifecycle Success Through our
Time-Tested Approch
Our established core lifecycle marketing strategies are proven to increase conversions and LTV
Segmentation +
Personalization
- Meet users where they are and increase customer click-through and conversion rates with personalized messages segmented by audience
- Leverage data automation strategies to identify and update key audience segments
- Test into learnings across your full customer journey for effective personalization
Longitudinal Testing +
Analysis
- Test into your learnings to continue building your positive ROI
- Integrate your programs to test across lifecycle, paid and CRO to develop company wide best practices
- Leverage winning insights to drive further experimentation for your growth goals
Data Management +
CRM Strategy
- Ensure your email and SMS program strategies are successful from accurate and clean data with your CRM
- Integrate your Email Service Provider with other digital channels to leverage full lifecycle marketing impact
- Trust in your messages’ deliverability rates and privacy compliance with our team of certified deliverability experts
We’ll Meet You Where You Are
Connect With Your Customers On Their
Favorite Platform
Combine SMS with email to create a seamless user experience that reaches more customers on the platform of their choice.
Test SMS alongside email to determine your audience’s communication preferences and create more tailored experiences that drive better results.
Develop carefully planned and budgeted SMS campaigns to ensure each message delivers maximum impact and ROI.
Creative that Converts
Captivate and convert audiences with data-informed, human-designed creative. Our experts use strategic insights gained from thousands of tests to maximize results and reflect your unique brand voice.
Blaze An Optimal Omnichannel Path to Purchase
Stop leaving money on the table as missed opportunities pile up with disjointed campaigns channel-to-channel.
Integrated Services Compound
Revenue Impact
Unify and optimize your customer’s journey, every step of the digital path, with an integrated lifecycle. Together, paid media, conversion rate optimization, and lifecycle marketing remove every blocker and seek out every dollar.