Founder & CEO

Career Highlights

  • Founded, funded and ran OEM software company that sold in 2004 for $5 million.
  • Positive review from Walt Mossberg in the Wall Street Journal highlighting the Migo.
  • Practices lean startup techniques including low-cost market validation for new products and split-testing for Web site optimization.
  • Logged more than 10 years of experience developing web- and desktop-based OEM and consumer software applications.
  • Compiled a strong knowledge of social media and marketing while working on several Top 10 Facebook apps.
  • Developed deep experience and success in recruiting and managing outsourced U.S.- and overseas-based software engineering teams.

Chris’s entrepreneurial skills emerged in high school, when he made money selling candy to fellow students in study hall. He sharpened this acumen as an undergraduate at Bucknell University, when he co-founded a desktop publishing company that is still operating today. After receiving a bachelor’s degree in mechanical engineering, Chris followed his passion for bike racing to become director of marketing for Spinergy, a venture-funded manufacturer of carbon fiber bicycle wheels. In 2001, while living in San Francisco, he started First Person Software, which created and patented software that resides on USB drives and allows automatic personalization of any computer. The technology was purchased in 2004 by Migo, which still exists today. Chris also has founded Dovetail TV, an Internet-based distributor of high quality independent films; and Face It (now Appsorama), a Facebook application company. He has even tackled product management for Sling Media, ScanCafe and other startups.

When he’s not launching companies, he’s launching planes; Chris has his pilot’s license and has logged more than 300 hours of flight time. He also enjoys road and mountain biking in Marin County, California, where he lives with his wife and daughters. Connect with Chris


Ann Devens

Ann Devens is VP of Business Development at CROmetrics. Her work experience includes early-stage product management and digital marketing roles at companies including Stella & Dot, Levi Strauss & Co., and Today, she gets to meet lots of people looking to grow their businesses through data-driven decision making. Using her experience as a product manager and digital marketer, Ann helps people start or grow their own experimentation programs.

Ann lives in San Francisco, and she enjoys typical San Franciscan activities such as practicing hot yoga, drinking Philz Coffee, and watching unicorns. Connect with Ann

Dave Albert

As a Director of Product Management, David collaborates closely with CROmetrics clients and Product Managers to deliver successful outcomes. He cut his teeth in the world of publishing, successfully launched and divested an email marketing start-up, and has worked with both start-ups and Fortune 500 brands to launch large-scale marketing and platform initiatives.

David’s 20+ year history with user-centered design, engineering, usability and analytics converge to form a unique perspective on data-driven marketing. He’s passionate about understanding audience behavior, and the psychology and metrics behind conversion optimization.

When not staring intently at a screen, David enjoys spending time with his wife and two children, cooking, riding motorcycles and adding items to his ever-expanding bucket list. Connect with David

Jerome Choo

As far as he can remember, Jerome has always had a burning curiosity to figure out how things work. Naturally, he entered the field of engineering to satiate this curiosity and graduated from Georgia Tech with a degree in Biomedical Engineering. Soon after he co-founded an education technology startup that provides specialized tools for reading teachers.

More recently, Jerome has been developing an interest in the psychology behind the user experience and ultimately, the buying experience of products. He joined CROmetrics for this reason, helping the engineering team with implementation and product management. He serves as a Director of Product Management.

Jerome is based out of Austin, Texas. He enjoys traveling and exploring new hobbies that he might or might not be terrible at. Connect with Jerome

Matthew Gossage

Matthew is the Director of Engineering at CROmetrics and has been writing code in one form or another since his early adolescence. What started as a hobby grew into a career as he now spends his days doing front-end development.

He finds great enjoyment in the particular challenges found in A/B test implementation, preferring the ‘front-end hacking’ work to standard front-end web development.

Matthew loves a good laugh and can often be found chasing :derp: emojis around CROmetrics slack channels. Connect with Matthew

Rachel Osborne

As VP of Business Development, Rachel Osborne provides customer-centric and results-driven leadership to her client portfolio, helping launch their optimization programs and strategically grow revenue.

With 15 years of media experience, Rachel headed consumer marketing and sales as Vice President for iconic brands such as InStyle and Food & Wine. She led go-to-market and growth initiatives for consumer products and services, profitably increased multi-channel customer acquisition and retention and developed research to build product differentiation and satisfaction.

As a native New Yorker, Rachel loves all things food and culture related. Rachel graduated from Hamilton College, Phi Sigma Iota. Connect with Rachel

Tom Fuertes

Tom Fuertes is the CTO of CROmetrics where he specializes in elegant solutions to complex problems, data-driven experimentation and analytics, and crafting new connections between client optimization and company success. Tom graduated from the University of Texas with a degree in Management Information Systems. He founded a successful start up while in college and followed his lifelong passion for numbers as a professional poker player, which directly influenced his skills in conversion optimization. Since then, Tom has been recognized for his innovative solutions to management and workflow issues.

When not using experimental analytics to change the world for the better, Tom enjoys running, climbing on rocks, fly-fishing, and froyo. Connect with Tom

Product Management

Aaron Schwartz

Aaron started cultivating his product management skills during the founding of Mountain Labs, a healthcare information management company. While leading their marketing efforts, he managed multiple user analytics platforms, oversaw hundreds of user interviews, implemented thousands of website iterations, and managed the company’s presence across five different marketing channels. After the company’s closing in 2016, Aaron was well prepared to contribute to the testing and optimization culture at CROmetrics.

Though he was born and raised in Michigan, Aaron hasn’t let that stop him from exploring the world. He has lived in six different states, and has traveled to over thirty countries. In his evenings and off days, Aaron can be found in the kitchen, on a mountain, or on a motorcycle. Connect with Aaron

Adam Pollock

Adam has always had the entrepreneurial spirit and started his first company while attending business school. Since then he has spent over 15 years designing and operating ecommerce experiences. He is passionate about user experiences that are clear, simple and easy to use. Adam’s other startups span a variety of spaces from advertising to mobile messaging and even apps used by firefighters in the field. Adam later found a natural fit in product management and served as the PM for several voice over IP consumer apps. Before joining CROmetrics Adam also served as VP of Product for a mobile SaaS platform that provided a CRM and other tools to small business owners.
Adam is based out of San Diego, and when not working he is playing with his two young children and cooking something up on the BBQ. He also enjoys dabbling in 3D printing and film production. Connect with Adam

David Janczyn

David’s previous experience includes a variety of technical and product roles inside growing technology companies. He enjoys applying psychological principles and the science of persuasion within the business environment and thrives helping startups and enterprise companies kick start and supplement their growth programs.

David is based in Encinitas, CA and enjoys the southern California lifestyle, heading south of the border and visiting parts unknown.
Connect with David

Eddie Solis

Eddie first started showing an interest in Marketing after joining an early-stage Saas business as the Director of Customer Experience. It was during this time that he began to really understand how a user’s experience could really make an impact on a company’s marketing efforts. The venture was a member of the 500 Startups accelerator program based in Silicon Valley, and was later acquired in Spring 2015.

When Eddie isn’t working alongside his clients, he enjoys strumming his guitar and frequently performs around his current home in Austin, TX.

Eddie holds an MBA from Belmont University in Nashville, TN. Connect with Eddie

Grant Tilus

Grant is a ‘real’ marketer, in that he earned his bachelor’s degree in marketing. He started his career as a key contributor to an award winning inbound marketing team, then moved into website and content strategy roles before moving into conversion optimization and a/b testing. He has experience leading experimentation programs across high profile organizations in the education, computer hardware, software, consumer electronics, and hospitality industries. His competitive drive fuels his passion for optimizing digital properties and improving user experiences throughout the customer lifecycle.

Grant is based in a small town about an hour outside of Minneapolis, Minnesota. He enjoys spending time with his wife and three little girls, staying active and continuing to challenge himself. Connect with Grant

Jamie Steiner

Jamie came to product management and site optimization through her experience as a web analyst at Angie’s List and a regional appliance retailer. Even though she has a strong analytical background, she finds the behavior of users fascinating! She believes that the intersection of psychology and analytics are where the best solutions are found. Tests that perform in an unexpected manner end up being her favorites because of the learnings they bring. There are no losing tests, only winners and learners!

When not working, Jamie enjoys spending time with her niece, singing and playing music at her church, and traveling around the world. Connect with Jamie

Julie Hobart

Julie has a rare combination of client service, digital marketing and UX experience peppered with a love for analyzing numbers. She is happiest when she is working with clients to reach their digital marketing goals and is thrilled when there is data to mark success.

Prior to joining CROmetrics, Julie consulted in both Big 4 and small agencies in a variety of industries including Financial Services, Consumer Electronics, CPG, and Telecommunications.

Julie holds an MBA from University of California and a BA in Mathematics and Economics from DePauw University.  In her free time, you’ll find her playing in the Rocky Mountains with her husband, 3 kids, and obnoxious Australian Shepherd. Connect with Julie

Kendall Christie

Kendall joins CROmetrics with a deep passion for both people and products and believes understanding customer needs is half the job of meeting them. She is steeped in customer-centric approaches and has spent the majority of her career developing, launching, and managing products for companies in both the biotech and fintech fields. Kendall is certified in Agile Product Ownership and Management and graduated from the University of Minnesota.

Kendall is based out of Minneapolis, and when not working, you can find her spending quality time with her family, in the kitchen, or planning her next travel adventure. Connect with Kendall

Kevin Manley

As a Marine, Engineer, and Product Manager, Kevin enjoys leaving his comfort zone to learn, lead, and innovate.

He’s obsessive about decomposing user journeys to understand motivations, and to optimize products and experiences. Using enthusiasm for data analysis and product management, Kevin is able to unify a team around actionable goals to drive rapid execution.

Kevin currently lives in Pittsburgh, where he enjoys cooking lavish breakfasts for his wife and daughters. When he is not building products, he can be found sailing the Caribbean, hiking new trails, and dabbling in real estate investing. Connect with Kevin

Mark Marcello

Prior to joining CROmetrics as a Growth Product Manager, Mark’s recent professional experience includes spearheading the product and operations roadmaps at two Fortune 500 eCommerce companies. Over the past decade, Mark has held a variety of managerial positions in Marketing & Business Development at both enterprise and startup organizations. With a profound passion for technology and knack for solving complex problems, Mark has demonstrated the ability to leverage his technical talents, strong business acumen, and creativity to build frictionless, best-in-class user experiences.

Mark earned his M.B.A. from Boston College and holds dual Bachelors of Arts degrees in Communications and French Language & Literature from the University of Rhode Island. Connect with Mark

Roman Aleksandrenko

Roman has always been great with numbers and creative ideas. It brought him into the field of Marketing. He moved to California in 2012 and has been focusing on building new products from scratch. In his most recent position Roman led the team of product managers at the Silicon Valley award winning agency, Eight25media.
He has seen many products struggle to become successful and joined CROmetrics to help great products maximize profitability. Roman is based in California, however, he enjoys traveling to different continents. Connect with Roman

Steve Meyer

Steve has a unique blend of creativity and engineering know-how that were honed throughout his past life as a full-stack web developer – traits that just happen to be a perfect fit for a product manager at CROmetrics.

Steve joined us from an integrated marketing agency where he served for seven years as a development supervisor and digital strategist. As part of his previous role, he developed a new conversion rate optimization service offering to help clients succeed and amplify other digital marketing efforts. The product manager position was a natural fit for Steve’s combination of skills, experience, and his desire to share good news and valuable insights with clients.

In his spare time, Steve enjoys travelling and creating intricate art projects with his two young children – and he is on a quest to make the perfect fire-roasted salsa. Connect with Steve

Vivian deBrauwere

Viv went to film school, but in the middle of the writer’s strike, she decided to find work in a stable industry. Viv landed a job at Sony and launched the PlayStation Network and developed their Dynamic theme program. Viv then took her talents to Netflix and played a key role in the launch of the Darwin UI and led a program that became a personalized artwork algorithm. Viv relocated to Chicago to join Trunk Club and helped develop a women’s service, overhauled the website and brought countless marketing initiatives to life via project managing the in house creative team.

Viv spends her time with her two bulldogs. She enjoys playing and watching soccer and is an avid participant in competitive dodgeball. She bleeds blue for the LA Dodgers, and hopes to watch them play at every MLB Stadium. Connect with Viv

Walter Budzian

Walter’s education and career meet at the intersection of technology and humanity. Trained in anthropology and psychoanalysis, Walter leveraged his understanding of people to stand-out in his professional career as a system engineer. Inspired by the work of other systems thinkers and designers who eat, sleep and breathe user-experience, Walter made the transition into product development, most recently as a digital products executive for a behavioral sciences research and consulting firm.  Walter’s understanding of people’s basic psychological needs allows him to build hypotheses off a powerful framework of user-experience that drives towards long-term engagement and meaningful personalized interactions. When not delving into user research, Walter aims to create meaningful experiences with his wife and two sons in Central Florida. Connect with Walter

Engineering | QA | Support

Amanda Smith

Amanda grew up in North Carolina for most of her childhood. Her earliest development efforts were building goofy HTML pages with whatever she found interesting. A high school engineering class taken on accident got her interested in game development, but after realizing she didn’t care for the sprite work or level design, she started broadening her horizons. She is excited to stretch her web development muscles and help make client sites the best they can be.

Amanda currently lives in Tennessee with her partner and their dog. When not developing, she can usually be found hunting down that last achievement in the latest video game. Connect with Amanda.

Andrew Wessels

Andrew grew up in Hilo, Hawaii from the age of two. He graduated from the University of Hawaii at Hilo with a Bachelor’s degree in Computer Science and has been working primarily as a web developer ever since.

Andrew likes talking about new technology, sharing wild ideas, and working out clever solutions to complex problems. He enjoys being a teacher and mentor when he can, and likes to see others succeed.

When he is not writing code, he enjoys table tennis, skating, playing guitar, and video games. He sometimes volunteers at the East Hawaii Cultural Center, as well as the Boys & Girls Club of the Big Island. Connect with Andrew

Chase Marlow

Chase comes to CROmetrics with a background in front end development/design. He grew up in rural western Illinois and picked up web development through a variety of side projects in college.

Chase has spent the last few years freelancing, working at a Chicago marketing agency, and running a web design/development studio with his wife. He’s currently located in Macomb, IL where he spends his free time playing basketball, running, and enjoying his baby girl. Connect with Chase

Eric Newland

Eric’s background as a designer has taken a back seat since he discovered a love of code and problem-solving. A/B testing doesn’t just happen and is often a lot more complex than changing text or colors, so Eric uses his Javascript and CSS expertise to implement difficult tests and create custom goals for data collection. Whether it’s tweaking a sales funnel full of modal forms, adding a completely new plugin to the site, or redesigning a page from header to footer, Eric specializes at making sure CROmetrics’ tests just work.

Eric has a BA and 10 years’ experience in graphic and web design and development. He lives in Dayton, Ohio with his wife and two children. Connect with Eric

Jared Schoen

Jared grew up with computers as a kid and developed a love for technology early on. What started with DOS and floppy disks, led to a programming class in high school, turned into a website on Geocities and CSS hacks on MySpace, resulting in a web design class at UT, and culminating in freelancing as a web developer. Now Jared is excited to apply his background to problem solving for A/B testing and get some quality time with the command line again.

Jared currently lives in Austin, Texas and in his free time likes to hop on a bike, go for a run, or sail at the lake. He’s been trying to learn Spanish for mucho tiempo and is always thinking about his next travel destination. Connect with Jared

Jill Mendoza

Affectionately known as the “Jill of all Trades,” Jill provides support to the entire team in the role of People Ops.

Jill left her life as a meeting planner, where she worked with national associations and corporate clients to produce large-scale conferences and special events, to pursue the equally hectic life as a work from home mama to her son. She has received international awards for her work in the meetings industry, is a Certified Meeting Professional and has some interesting stories about horses. From Wisconsin, Jill recently moved back to the Midwest via Denver and lives with her husband, son and two cats. Connect with Jill

Shru Bilagi

Shruthi has a keen interest in user experience testing and she enjoys learning something new every day. At CROmetrics she conducts thorough QA on AB testing experiments before they go live. Her past work experience includes working at Oracle Corporation, Indian Institute of Science and various others companies. She holds a bachelor’s degree in Electronics & Communication Engineering.

Shruthi lives in Charlotte, North Carolina with her husband and son. She enjoys traveling, hiking, swimming, exploring new restaurants and other fun activities with her family. Connect with Shru

Tracy Schuler

Tracy Schuler is a Frontend Developer that lives just outside of Philadelphia, PA. She’s been building websites in one way or another for over 20 years now and can’t picture doing anything else with her life. She finds immense satisfaction in solving difficult problems with elegant code and helping others get better at what they do. Her background includes building B2B and B2C commercial websites, A/B testing, and developing web apps used around the world.

When not programming she coaches and referees roller derby, and even tries to play once in awhile – between injuries. Connect with Tracy