Founder & CEO

Career Highlights

  • Founded, funded and ran OEM software company that sold in 2004 for $5 million.
  • Positive review from Walt Mossberg in the Wall Street Journal highlighting the Migo.
  • Practices lean startup techniques including low-cost market validation for new products and split-testing for Web site optimization.
  • Logged more than 10 years of experience developing web- and desktop-based OEM and consumer software applications.
  • Compiled a strong knowledge of social media and marketing while working on several Top 10 Facebook apps.
  • Developed deep experience and success in recruiting and managing outsourced U.S.- and overseas-based software engineering teams.

Chris’s entrepreneurial skills emerged in high school, when he made money selling candy to fellow students in study hall. He sharpened this acumen as an undergraduate at Bucknell University, when he co-founded a desktop publishing company that is still operating today. After receiving a bachelor’s degree in mechanical engineering, Chris followed his passion for bike racing to become director of marketing for Spinergy, a venture-funded manufacturer of carbon fiber bicycle wheels. In 2001, while living in San Francisco, he started First Person Software, which created and patented software that resides on USB drives and allows automatic personalization of any computer. The technology was purchased in 2004 by Migo, which still exists today. Chris also has founded Dovetail TV, an Internet-based distributor of high quality independent films; and Face It (now Appsorama), a Facebook application company. He has even tackled product management for Sling Media, ScanCafe and other startups.

When he’s not launching companies, he’s launching planes; Chris has his pilot’s license and has logged more than 300 hours of flight time. He also enjoys road and mountain biking in Marin County, California, where he lives with his wife and daughters. Connect with Chris


Ann Devens

Ann Devens is VP of Business Development at Cro Metrics. Her work experience includes early-stage product management and digital marketing roles at companies including Stella & Dot, Levi Strauss & Co., and (now The Knot). Applying her experience as a product manager and growth leader, Ann helps CRO clients grow their businesses through strategic experimentation and data-driven decision making.

Ann lives in San Francisco, and she enjoys typical San Franciscan activities such as practicing hot yoga, drinking Philz Coffee, and watching unicorns. Connect with Ann

Dave Albert

As VP of Client Services, Dave collaborates closely with Cro Metrics clients and Product Managers to deliver successful outcomes. He cut his teeth in the world of publishing, successfully launched and divested an email marketing start-up, and has worked with both start-ups and Fortune 500 brands to launch large-scale marketing and platform initiatives.

Dave’s 20+ year history with user-centered design, engineering, usability and analytics converge to form a unique perspective on data-driven marketing. He’s passionate about understanding audience behavior, and the psychology and metrics behind conversion optimization.

When not staring intently at a screen, Dave enjoys spending time with his wife and two children, cooking, riding motorcycles and adding items to his ever-expanding bucket list. Connect with David

Grant Tilus

Grant is a ‘real’ marketer, in that he earned his bachelor’s degree in marketing. He started his career as a key contributor to an award winning inbound marketing team, then moved into website and content strategy roles before moving into conversion optimization and a/b testing. He has experience leading experimentation programs across high profile organizations in the education, computer hardware, software, consumer electronics, and hospitality industries. His competitive drive fuels his passion for optimizing digital properties and improving user experiences throughout the customer lifecycle. 

Grant is based in a small town about an hour outside of Minneapolis, Minnesota. He enjoys spending time with his wife and three little girls, staying active and continuing to challenge himself. Connect with Grant

Jerome Choo

As far as he can remember, Jerome has always had a burning curiosity to figure out how things work. Naturally, he entered the field of engineering to satiate this curiosity and graduated from Georgia Tech with a degree in Biomedical Engineering. Soon after he co-founded an education technology startup that provides specialized tools for reading teachers.

More recently, Jerome has been developing an interest in the psychology behind the user experience and ultimately, the buying experience of products. He joined Cro Metrics for this reason, helping the engineering team with implementation and product management. He serves as a Director of Product Management.

Jerome is based out of Austin, Texas. He enjoys traveling and exploring new hobbies that he might or might not be terrible at. Connect with Jerome

Matthew Gossage

Matthew is the Director of Engineering at Cro Metrics and has been writing code in one form or another since his early adolescence. What started as a hobby grew into a career as he now spends his days doing front-end development.

He finds great enjoyment in the particular challenges found in A/B test implementation, preferring the ‘front-end hacking’ work to standard front-end web development.

Matthew loves a good laugh and can often be found chasing :derp: emojis around Cro Metrics slack channels. Connect with Matthew

Rachel Osborne

As VP of Business Development, Rachel Osborne provides customer-centric and results-driven leadership to her client portfolio, helping launch their optimization programs and strategically grow revenue.

With 15 years of media experience, Rachel headed consumer marketing and sales as Vice President for iconic brands such as InStyle and Food & Wine. She led go-to-market and growth initiatives for consumer products and services, profitably increased multi-channel customer acquisition and retention and developed research to build product differentiation and satisfaction.

As a native New Yorker, Rachel loves all things food and culture related. Rachel graduated from Hamilton College, Phi Sigma Iota. Connect with Rachel

Paul Swinand

Paul Swinand has over 20 years of experience in finance and consulting. Prior to joining Cro Metrics, he was a corporate and investor relations communications consultant with Four Hills Advisors following a 15 year career as a sell side equity analyst. Paul is a graduate of Northwestern University’s Kellogg School of Management and also of the University of Massachusetts’ Isenberg School of Management. He is fluent in French and conversational in Italian. A resident of Evanston, IL where he lives with his wife and three children, Paul is a competitive cyclist and enjoys coaching junior athletes in his spare time. Connect with Paul

Walter Budzian

Walter’s education and career meet at the intersection of technology and humanity. Trained in anthropology and psychoanalysis, Walter leveraged his understanding of people to stand-out in his professional career as a system engineer. Inspired by the work of other systems thinkers and designers who eat, sleep and breathe user-experience, Walter made the transition into product development, most recently as a digital products executive for a behavioral sciences research and consulting firm.  Walter’s understanding of people’s basic psychological needs allows him to build hypotheses off a powerful framework of user-experience that drives towards long-term engagement and meaningful personalized interactions. When not delving into user research, Walter aims to create meaningful experiences with his wife and two sons in Asheville, NC. Connect with Walter

Product Management

Adam Pollock

Adam has always had the entrepreneurial spirit and started his first company while attending business school. Since then he has spent over 15 years designing and operating ecommerce experiences. He is passionate about user experiences that are clear, simple and easy to use. Adam’s other startups span a variety of spaces from advertising to mobile messaging and even apps used by firefighters in the field. Adam later found a natural fit in product management and served as the PM for several voice over IP consumer apps. Before joining Cro Metrics Adam also served as VP of Product for a mobile SaaS platform that provided a CRM and other tools to small business owners.
Adam is based out of San Diego, and when not working he is playing with his two young children and cooking something up on the BBQ. He also enjoys dabbling in 3D printing and film production. Connect with Adam

Alan Atlas

Specializing in product analytics, Alan’s career has inevitably led him into the world of web experimentation and CRO. He has spearheaded the analytics & experimentation programs for some of the most well-known media & entertainment brands in the world. It’s not always technical, though. Some of his deepest interests lies in the “why” of questions surrounding today’s evolving digital users, and solving problems from both qualitative & quantitative perspectives.

When Alan’s not converting or optimizing, he’s spending time with his fiancé, watching hockey, chasing his dog, or thinking about his next 3 meals. Alan currently resides in New Jersey but will soon be relocating to Arkansas. Connect with Alan

Brandon Vogt

Brandon is a Growth Product Manager at Cro Metrics. Prior to joining Cro Metrics, he spent 10+ years working as a Digital Marketer, Ecommerce Manager and Product Manager in online retail, finance, and SaaS. Brandon’s unique combination of experience provides him with a very holistic view of online business. He is fascinated by the delicate combination of art and science used in getting website visitors to act in a way that benefits both them and the business.

Brandon is based in Minnesota, the “Land of 10,000 Lakes.” Outside of work, you’ll find him relaxing at the lake, playing sand volleyball, traveling to far off places with his wife & children, dabbling in real estate investing, and likely eating a Chipotle burrito. Connect with Brandon

Jamie Steiner

Jamie came to product management and site optimization through her experience as a web analyst at Angie’s List and a regional appliance retailer. Even though she has a strong analytical background, she finds the behavior of users fascinating! She believes that the intersection of psychology and analytics are where the best solutions are found. Tests that perform in an unexpected manner end up being her favorites because of the learnings they bring. There are no losing tests, only winners and learners!

When not working, Jamie enjoys spending time with her niece, singing and playing music at her church, and traveling around the world. Connect with Jamie

Kevin Manley

As a Marine, Engineer, and Product Manager, Kevin enjoys leaving his comfort zone to learn, lead, and innovate.

He’s obsessive about decomposing user journeys to understand motivations, and to optimize products and experiences. Using enthusiasm for data analysis and product management, Kevin is able to unify a team around actionable goals to drive rapid execution.

Kevin currently lives in Pittsburgh, where he enjoys cooking lavish breakfasts for his wife and daughters. When he is not building products, he can be found sailing the Caribbean, hiking new trails, and dabbling in real estate investing. Connect with Kevin

Lauren Chapman

Lauren is a scientist turned psychologist turned marketer turned analyst. Leaving behind a traditional pre-med track in college, she decided to pursue a degree in Psychology because of her interest in trying to understand how the brain works. It wasn’t until grad school where she completed a masters in Integrated Marketing Communication that she discovered her true calling as a digital analyst. She is fascinated by the ability to use digital data to improve business performance, optimize ROI and personalize content for targeted audiences. In her 9 year career she has specialized in web analytics, site optimization and digital media measurement on both the client and agency sides. In her free time, Lauren enjoys all types of fitness pursuits. Whether it’s a half-day hike, a bike ride around town, an aerial yoga class or a morning surf session, she’ll be there! She’s also an avid traveler and spent the first 8 months of 2018 traveling through South America and Europe. Her home base is next to the pool in Southern California. Connect with Lauren

Mark Marcello

Prior to joining Cro Metrics as a Growth Product Manager, Mark’s recent professional experience includes spearheading the product and operations roadmaps at two Fortune 500 eCommerce companies. Over the past decade, Mark has held a variety of managerial positions in Marketing & Business Development at both enterprise and startup organizations. With a profound passion for technology and knack for solving complex problems, Mark has demonstrated the ability to leverage his technical talents, strong business acumen, and creativity to build frictionless, best-in-class user experiences.

Mark earned his M.B.A. from Boston College and holds dual Bachelors of Arts degrees in Communications and French Language & Literature from the University of Rhode Island. Connect with Mark

Nik Budisavljevic

Nik has spent nearly 10 years building, launching, scaling, analyzing and optimizing digital channels across industries.

Nik’s primary focus is bringing together quantitative data, UX research and user psychology in order to drive substantive improvements to online experiences. He has also heavily leveraged experimentation and personalization to validate and inform design and development throughout his product career. He has worked with Fortune 500 companies as well as niche brands scaling their digital businesses. While he has helped clients across a spectrum of industry verticals, Nik specializes in Ecommerce, Marketplaces, Travel & Entertainment.

When he’s not busy strategizing and optimizing, Nik enjoys traveling with his wife, hanging out with his dogs, watching Duke basketball, biking and kayaking.

Nik holds his B.A. from Duke University and his J.D./M.B.A. from the University of South Carolina. Connect with Nik

Sam McAlear

Sam is a native of the quaint and historic beach town of Amelia Island, Florida. His 10-year career in technology has spanned a wide range of industries and roles, including financial modeling, business development, running customer support and implementation for a SaaS startup, conversion optimization, and product development. Sam first fell in love with the concepts of data informed experimentation and optimization while working at NBCU as a product manager for some of their enterprise level sports focused digital brands. He was the first to bring these ideas and skills in-house and was able to successfully establish and build an optimization program within the organization from scratch. When Sam isn’t busy optimizing customer experiences he spends his free time playing guitar, playing and watching soccer, surfing, and traveling. Connect with Sam

Steve Meyer

Steve has a unique blend of creativity and engineering know-how that were honed throughout his past life as a full-stack web developer – traits that just happen to be a perfect fit for a product manager at Cro Metrics.

Steve joined us from an integrated marketing agency where he served for seven years as a development supervisor and digital strategist. As part of his previous role, he developed a new conversion rate optimization service offering to help clients succeed and amplify other digital marketing efforts. The product manager position was a natural fit for Steve’s combination of skills, experience, and his desire to share good news and valuable insights with clients.

In his spare time, Steve enjoys travelling and creating intricate art projects with his two young children – and he is on a quest to make the perfect fire-roasted salsa. Connect with Steve

Vivian deBrauwere

Viv went to film school, but in the middle of the writer’s strike, she decided to find work in a stable industry. Viv landed a job at Sony and launched the PlayStation Network and developed their Dynamic theme program. Viv then took her talents to Netflix and played a key role in the launch of the Darwin UI and led a program that became a personalized artwork algorithm. Viv relocated to Chicago to join Trunk Club and helped develop a women’s service, overhauled the website and brought countless marketing initiatives to life via project managing the in house creative team.

Viv spends her time with her two bulldogs. She enjoys playing and watching soccer and is an avid participant in competitive dodgeball. She bleeds blue for the LA Dodgers, and hopes to watch them play at every MLB Stadium. Connect with Viv

Engineering | QA | Support

Alyssa Miravi

Based out of Tampa, Florida, Alyssa is passionate about using her background in sales and marketing to help businesses across all industries accelerate growth and profitability.

As a founding member of a venture development firm, she helped manage business development and research for a variety of start-ups and high-growth organizations. In her most recent position, she assisted with sales and marketing strategy for a portfolio of enterprise software products.

Alyssa has a business degree from Florida State University and a masters of science in Entrepreneurship from the University of South Florida. When she’s not working, Alyssa enjoys traveling and spending time with the two loves of her life: her boyfriend and her spunky rescue dog. Connect with Alyssa


Amanda Smith

Amanda grew up in North Carolina for most of her childhood. Her earliest development efforts were building goofy HTML pages with whatever she found interesting. A high school engineering class taken on accident got her interested in game development, but after realizing she didn’t care for the sprite work or level design, she started broadening her horizons. She is excited to stretch her web development muscles and help make client sites the best they can be.

Amanda currently lives in Tennessee with her partner and their dog. When not developing, she can usually be found hunting down that last achievement in the latest video game. Connect with Amanda.

Andrew Wessels

Andrew grew up in Hilo, Hawaii from the age of two. He graduated from the University of Hawaii at Hilo with a Bachelor’s degree in Computer Science and has been working primarily as a web developer ever since.

Andrew likes talking about new technology, sharing wild ideas, and working out clever solutions to complex problems. He enjoys being a teacher and mentor when he can, and likes to see others succeed.

When he is not writing code, he enjoys table tennis, skating, playing guitar, and video games. He sometimes volunteers at the East Hawaii Cultural Center, as well as the Boys & Girls Club of the Big Island. Connect with Andrew

Brian Norman

Brian was born and raised in Kearney, Nebraska and now resides in Castle Rock, CO with his wife and dog. Prior to joining Cro Metrics, Brian was a Full Stack Ecommerce Developer at Buckle, Inc. where he implemented and maintained website features, third party integrations, and a variety of automated data processes. Brian also served as the technical resource for Buckle’s web analytics and experimentation program.

When he isn’t coding up an experiment, Brian enjoys golfing, snowboarding, watching sports, home improvement projects, and occasionally binge-watching a new TV series. Connect with Brian

Chase Marlow

Chase comes to Cro Metrics with a background in front end development/design. He grew up in rural western Illinois and picked up web development through a variety of side projects in college.

Chase has spent the last few years freelancing, working at a Chicago marketing agency, and running a web design/development studio with his wife. He’s currently located in Macomb, IL where he spends his free time playing basketball, running, and enjoying his baby girl. Connect with Chase

Eric Barber

Eric Barber is a fullstack developer with an emphasis on frontend design. Based out of New Jersey he has worked for a variety of companies in the NYC area. Eric has worked with technology since high school and throughout college whilst obtaining a Bachelor’s degree in Information Technology with a minor in Fine Arts.

Eric spends his free time with his girlfriend & two rescue dogs – usually dragging them out for long hikes! He also spends his time weightlifting – powerlifting in particular when uninjured, mountain biking, and playing guitar in a few ‘local’ bands. Typically, though, you can find Eric playing PC games from the 90’s. Connect with Eric


Eric Newland

Eric’s background as a designer has taken a back seat since he discovered a love of code and problem-solving. A/B testing doesn’t just happen and is often a lot more complex than changing text or colors, so Eric uses his Javascript and CSS expertise to implement difficult tests and create custom goals for data collection. Whether it’s tweaking a sales funnel full of modal forms, adding a completely new plugin to the site, or redesigning a page from header to footer, Eric specializes at making sure Cro Metrics’ tests just work.

Eric has a BA and 10 years’ experience in graphic and web design and development. He lives in Dayton, Ohio with his wife and two children. Connect with Eric

Jared Schoen

Jared grew up with computers as a kid and developed a love for technology early on. What started with DOS and floppy disks, led to a programming class in high school, turned into a website on Geocities and CSS hacks on MySpace, resulting in a web design class at UT, and culminating in freelancing as a web developer. Now Jared is excited to apply his background to problem solving for A/B testing and get some quality time with the command line again.

Jared currently lives in Austin, Texas and in his free time likes to hop on a bike, go for a run, or sail at the lake. He’s been trying to learn Spanish for mucho tiempo and is always thinking about his next travel destination. Connect with Jared

Jill Mendoza

Affectionately known as the “Jill of all Trades,” Jill provides support to the entire team in the role of People Ops.

Jill left her life as a meeting planner, where she worked with national associations and corporate clients to produce large-scale conferences and special events, to pursue the equally hectic life as a work from home mama to her son. She has received international awards for her work in the meetings industry, is a Certified Meeting Professional and has some interesting stories about horses. From Wisconsin, Jill recently moved back to the Midwest via Denver and lives with her husband, son and two cats. Connect with Jill

Maxson Plouff

As a Quality Assurance Analyst at Cro Metrics, Maxson Plouff brings a penchant for innovative problem-solving, along with a well-rounded background in computer science and tech support. Maxson grew up in the small mountain town of Leavenworth, WA where he started his career as a computer repair consultant while also tutoring students in computer labs and English classes. He went on to graduate from the University of Washington with a bachelor’s degree in Computer Science.

Currently based in sunny Fresno, CA, Maxson enjoys playing video games, visiting coffee shops, cruising the Pacific coastline, and exploring the many great State & National Parks of the western United States. Connect with Maxson

Mike Leydet

Mike grew up in Virginia Beach, VA and joined the Marines immediately following high school which began his work in operations. After his honorable discharge he joined the Merchant Marines and worked aboard the mighty Tug Falcon as a deckhand involved in operations and logistics. He earned his BA in history from Old Dominion University. His love for tech was built throughout the past 10 years working in administration and logistics for various organizations while helping streamline technology adoption and integration. Connect with Mike

Shru Bilagi

Shruthi has a keen interest in user experience testing and she enjoys learning something new every day. At Cro Metrics she conducts thorough QA on AB testing experiments before they go live. Her past work experience includes working at Oracle Corporation, Indian Institute of Science and various others companies. She holds a bachelor’s degree in Electronics & Communication Engineering.

Shruthi lives in Charlotte, North Carolina with her husband and son. She enjoys traveling, hiking, swimming, exploring new restaurants and other fun activities with her family. Connect with Shru

Tom Fuertes

Tom Fuertes is the CTO of Cro Metrics where he specializes in elegant solutions to complex problems, data-driven experimentation and analytics, and crafting new connections between client optimization and company success. Tom graduated from the University of Texas with a degree in Management Information Systems. He founded a successful start up while in college and followed his lifelong passion for numbers as a professional poker player, which directly influenced his skills in conversion optimization. Since then, Tom has been recognized for his innovative solutions to management and workflow issues.

When not using experimental analytics to change the world for the better, Tom enjoys running, climbing on rocks, fly-fishing, and froyo. Connect with Tom