Find Your Most Efficient Path to Growth

We work with the world’s top-performing companies to uncover opportunities across the customer journey to drive revenue, reduce CAC, and increase LTV with Experiment-Led Growth.

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Do more of what works in your marketing, and less of what doesn’t.

Growth today requires a tougher mandate than ever before—it must be fast and efficient, focused and high-impact. Being “data-driven” is yesterday’s table stakes, but winning brands build strategic advantage by becoming Experiment-Led.

Don’t Trust Your Data?

Many teams know their data isn't reliable, resulting in missed opportunities. Our analysts, alongside our Iris platform, provide trusted data instead of making decisions with crossed fingers.

KPIs Not Improving?

When it comes to more efficient acquisition, decreasing churn, or new growth opportunities, most ideas will fail to drive impact. Experimentation identifies opportunity at a fraction of the time and cost.

Ads Not Profitable?

Even a small increase in conversion rate will boost ROAS, but the work shouldn't stop on your website. Meta's research shows advertisers who run experiments on campaigns see 30% better performance than those who don't.

How We Work: Build, Try, Optimize

Build

Build the foundation for growth with must-have fundamentals, sound metrics and attribution, and the right data infrastructure, or work with us to build MVPs and net-new innovations (product launches, redesigns, and more).

  • Analytics dashboards and data visualization
  • Experiment-Led Website Redesigns
  • Custom data stack integrations
  • Welcome sequences, abandoned cart sequences

Try

Try new approaches and diverse ideas across channels, using experiments to validate impact, mitigate risk, and identify wasted spend to better allocate resources.

  • Personalization tools and strategies
  • New product features and functionality
  • Establish product-market fit
  • Demand generation tactics

Optimize

Unlock continuous improvement by regularly experimenting in the key areas that matter, applying learnings and iterating to compound impact over time.

  • Messaging
  • UI/UX improvements
  • Ad creative and targeting
  • Integrated customer journeys

View Our Services

By testing different save offers and user journeys, we decreased gym membership cancellations by 14%

Blink Fitness

Our experimentation scaling paid media for eCommerce identified new niche audiences that drove 3X ROAS

National Honor Society

Customer Lifetime Value was increased by 32.5% by adding upcoming subscription shipment reminders

EVER Skincare

Cro Metrics feels like an extension of our team.
The amount of experience they have is very impressive. We're able to learn best practices, and have the benefit of ideas and strategies that we wouldn't otherwise have access to if experimentation was run internally.

– Web Strategy Lead, Calendly

Why Hire Cro Metrics?

You Need Maximum ROI From A Long-Term Strategic Partner (Join Our 90%+ Client Retention Rate)

We’re not just here to execute a playbook. We know that you need every dollar to be well-spent, which is why we bring a strategic lens to your entire business—not just execute UI/UX tweaks. Being your trusted advisor on all things growth is central to our values, and it’s why our clients stay with us for years. It’s also why our largest source of new clients is still unsolicited referrals.

Your Team Is Having Trouble Shipping Experiments (We’ve Launched Over 30,000)

Building a growth engine around experimentation requires a multi-disciplinary approach. Strong channel experts can’t do it alone; executing requires strong resources in engineering, data science, QA, project management, and design. Our team launches more experiments, across channels, from simple to complex, faster than anybody else. You’ll never get the “B Team” here, because there isn’t one.

Cro Metrics has made a meaningful, ROI-positive impact on our business from day 1. We would not be well on our way to building a robust company culture of experimentation without their involvement. Lovely people to work with + deep expertise in all things A/B testing. Cro Metrics is critical to the success of our growth team.

– Craig Battin, Chief Growth Officer, Earnest

Cro Metrics’ involvement has allowed us to double our A/B testing speed so that we don’t have to do everything internally and we can focus on other priorities. They really know our business, and we’ve learned together what works well and what doesn’t.

– Senior Manager of Product Insights,
Home Chef

They stand by everything they've presented in their sales pitch. Cro Metrics’ approach to testing is very professional, and their delivery is excellent. Cro Metrics has understood and helped us work towards our KPIs in a very collaboratively manner.

– Director, Hotel Chain, Secrets Resorts
(A Hyatt Brand)

You Know There’s Opportunity Across Your Customer Journey (Full-Service, Holistic Growth)

Over a decade ago, Cro Metrics was one of the first Optimizely partners helping companies run online experiments, but we knew our clients needed help beyond just their website. As our practice areas have grown to include paid media, lifecycle marketing, and analytics, so has our reputation: we’re recipients of Clutch 1000 awards, Optimizely’s Experimentation Partner of the Year, the largest independent experimentation firm in the world…and more importantly, the partner of choice for hundreds of great brands (our customers).

Cro Metrics has made a meaningful, ROI-positive impact on our business from day 1. We would not be well on our way to building a robust company culture of experimentation without their involvement. Lovely people to work with + deep expertise in all things A/B testing. Cro Metrics is critical to the success of our growth team.

– Craig Battin, Chief Growth Officer, Earnest

Cro Metrics’ involvement has allowed us to double our A/B testing speed so that we don’t have to do everything internally and we can focus on other priorities. They really know our business, and we’ve learned together what works well and what doesn’t.

– Senior Manager of Product Insights,
Home Chef

They stand by everything they've presented in their sales pitch. Cro Metrics’ approach to testing is very professional, and their delivery is excellent. Cro Metrics has understood and helped us work towards our KPIs in a very collaboratively manner.

– Director, Hotel Chain, Secrets Resorts
(A Hyatt Brand)

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