Rethink Your Approach to Website Redesign
Cro Metrics uses experimentation to identify site changes that result in both a fresh look and increased revenue.
A Different Strategy
Data from our own experiments shows that only a third of tested website changes prove to have a positive impact. It’s even more risky when a redesign makes hundreds of changes at once
At Cro Metrics, Experiment-Led Redesign mitigates risk and avoids undesired results. Experiments give us a laboratory to measure the impact of new ideas in a safe environment.
We carefully measure large chunks of low-risk changes together, and high-risk hypotheses independently.
Improved UX
Increased focus on customer needs and preferences
Increased Conversions
Identify the design changes that drive the most significant increases in conversion rates
Data-driven Insights
A more objective approach to website optimization that lets your customers decide what works
Lower Cost, Higher Reward
Watch your site evolve through data-informed, incremental changes
Remove the Guesswork with our
Build, Try, Optimize Framework
Our data-driven approach is low risk and high reward to create a site that better meets user needs resulting in more conversions, higher revenue, and more value for your brand.
Build
We audit your website for potential issues, and design and test solutions
Try
Our engineers and QA team will finalize the informed designs and connect the necessary platforms to make the site functional
Optimize
The final check to make sure our site is working as it should and conduct post-launch testing to ensure positive ROI
Our teams work together to align on goals and the research the necessary to complete your redesign, then finalize a project plan. We’ll surface any potential any issues immediately.
We work with your team on design and experimentation to inform your redesign. We look at identified issues and develop a testing roadmap based on your priorities. Next, we design and validate high-fidelity, conversion-focused page templates and styles.
Our engineers and QA team finalize the optimized designs and configure the necessary platforms to make the site functional.
The final check is to make sure your site is working as it should and to conduct post-launch testing and analysis to ensure positive ROI. Experimentation continues for further improvements to your conversion rate.
Cro Metrics’ efforts to conduct website testing in order to inform a website redesign and rebuild, resulted in effective conversion pathways, exceptional SEO ratings, and targeted supporter experiences. Their website experimentation has also led to increased online donations. Their responsiveness, detail-oriented approach, and commitment are noteworthy.”
– Managing Director, Content Marketing & Social Media, UNICEF USA
Why Cro Metrics?
As one of the largest independent experimentation firms in the world, Cro Metrics is the ideal partner for building a culture of experimentation across your organization.
Our expert design team helps you execute anything from a brand refresh to a completely new website, and our engineers help you implement it.