What Went Down at Google’s Lead Gen Innovation Lab (Besides Almost Getting Kicked Out)
In May 2025, Google hosted a Lead Gen Innovation Lab in Atlanta. 250 marketers from across the country braved gridlocked Atlanta traffic for a chance... Read More
- Reading Time: 3 minutes
- 05.15.2025
Turning One Win Into Many: How to Multiply the Impact of Your A/B Test Wins Across Channels
So, you ran a killer A/B test on your website or landing page. One version clearly won, conversions soared, and your team felt like absolute geniuses. 🙌 But now what? If you stop there, you’re leaving serious growth Read More
- Reading Time: 3 minutes
- 05.12.2025
Women in Growth Marketing: An Interview with Hannah Dudeck
In this edition of Women in Growth Marketing, we’re spotlighting Hannah Dudeck, Marketing Specialist at Cro Metrics—and one of the brains behind this very series. From early-career jitters to shaping bold strategies for startups, small businesses, ... Read More
- Reading Time: < 1 minute
- 04.28.2025
Swift, Strategic, and Donor-First
The Case for Rapid Response Optimization When a funding freeze hits or a major grant falls through, nonprofit leaders don’t have the luxury of waiting it out. They’re expected to do more with less, inspire urgency without panic, and somehow turn ... Read More
- Reading Time: 4 minutes
- 04.24.2025
Why “Winning” A/B Tests Still Deserve Scrutiny: How Cro Metrics Uses Causal Impact to Validate Results
At Cro Metrics, we talk about this with clients all the time: “If the A/B test win was statistically significant, how can we be sure the performance will hold?” Fair question. And it gets to the heart of a bigger challenge in experimentation: just ... Read More
- Reading Time: 3 minutes
- 04.10.2025
Women in Growth Marketing: An Interview with Taylor Miller
In this edition of Women in Growth Marketing, we’re spotlighting Taylor Miller, Senior Manager of People & Culture at Cro Metrics. From technology recruiting to shaping the culture behind high-performing marketing teams, Taylor’s journey is all ... Read More
- Reading Time: 6 minutes
- 04.8.2025
April Fools! We Can’t Read Minds – But We Can Read Data Trends
Gotcha! While we can't actually read your thoughts (yet!), we can predict outcomes and prescribe the most effective course of action for future experiments. Pretty cool, right? Meet ImpactLens - our super-smart predictive AI tool that’s here to make ... Read More
- Reading Time: < 1 minute
- 03.31.2025
Women in Growth Marketing: An Interview with Alyssa Scharff
In this edition of Women in Growth Marketing, we’re diving into the career journey of Alyssa Scharff, an Associate Web Data Analyst at Cro Metrics. From an unexpected start in analytics to overcoming self-doubt and championing mentorship, Alyssa shares ... Read More
- Reading Time: 4 minutes
- 03.19.2025
Personalization at Scale: Unlocking Potential, Overcoming Barriers, and Taking Action
Consumers Don’t Just Want Personalization, They Demand It. And you’re missing out on explosive business growth by not giving it to them. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing ... Read More
- Reading Time: 6 minutes
- 03.3.2025
Women in Growth Marketing: An Interview with Tiffani Driscoll
In this edition of Women in Growth Marketing, we’re spotlighting Tiffani Driscoll, a Senior Program Manager at Cro Metrics. Tiffani shares her career journey, lessons learned, and insights on shaping the future of growth marketing. Can you ... Read More
- Reading Time: 3 minutes
- 02.26.2025
Introducing ImpactLens: Revolutionizing Web Optimization with Predictive AI Modeling
There’s nothing more humbling when you run an A/B test, supremely confident you know the outcome, only to be shocked when it loses. It’s why we say, “It’s why you test.” I’ve often said if we could predict winners, we could print money. ... Read More
- Reading Time: 3 minutes
- 02.13.2025
The Importance of Accessibility: Prioritizing Inclusion and Brand Allyship
Accessibility is more than a buzzword—it’s a fundamental necessity for any brand that seeks to build genuine connections and foster inclusivity. For brands that want to serve all audiences, especially those who have been historically marginalized ... Read More
- Reading Time: 4 minutes
- 01.20.2025
Your Guide to Maximizing Your End-of-Year Budget and Planning for 2025
Ah, Q4. That time of year when marketing leaders face a familiar scenario of using up that budget and demonstrating measurable impact before the clock strikes midnight. To help you make the most of your time and budget, we recommend two approaches: ... Read More
- Reading Time: 4 minutes
- 11.12.2024
Confidence or Urgency—Which Messaging Strategy Works Best for the Hospitality Industry?
Spoiler: It’s more about context than content With over 20 million users browsing travel sites daily, the competition for bookings is fierce. Many hospitality and travel brands focus on creating visually appealing, easy-to-navigate websites, but the ... Read More
- Reading Time: 4 minutes
- 10.22.2024
Top 3 Things Marketers Get Wrong with Google Ads Performance Max—and How To Fix Them
I’ve been in Digital Marketing for 13 years, and I’ve never learned as much as quickly as I have over the last few months. But Travis, why?? What’s been going on? Well, during this time, thanks to Cro Metrics' diverse clients, our partnership with ... Read More
- Reading Time: 4 minutes
- 09.16.2024
A Practical Guide to Building an Experimentation Center of Excellence
After working in Conversion Rate Optimization for nearly seven years and digital marketing for over twenty (yikes, I’m old), one thing has become obvious—enduring success is wholly dependent on building a Center of Excellence around your experimentation ... Read More
- Reading Time: 5 minutes
- 08.13.2024
Testing Your Way Into the Age of Price Transparency
Price transparency has been making headlines as more momentum builds for the Hotel Fees Transparency Act. This bill requires short-term lodging brands to include mandatory fees in their advertised prices. While this might make some businesses nervous, ... Read More
- Reading Time: 2 minutes
- 08.8.2024
How to Unlock the Strategic Benefits of a Customer Journey Analysis
An in-depth Customer Journey Analysis has the power to refine your marketing strategies, accelerate growth, and completely transform your business. But a simple Google search will show you that doing these analyses comprehensively and accurately is anything ... Read More
- Reading Time: 4 minutes
- 08.7.2024
Paid Media Pulse – June 2024
Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles, providing impactful overviews and ... Read More
- Reading Time: 3 minutes
- 07.11.2024
Integrated AI is Taking Marketing to the Next Level: Here’s How You Can Take Advantage Right Now
AI is creating unprecedented capabilities for data analysis, customer insights, and campaign automation. Imagine being able to ask complex questions about your data and receive actionable insights within seconds, or having your marketing platform automatically ... Read More
- Reading Time: 5 minutes
- 07.1.2024