Paid Media Pulse – June 2024
Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles, providing impactful overviews and (...) Read More
- 5 MINUTE READ
- 07.11.2024
Integrated AI is Taking Marketing to the Next Level: Here’s How You Can Take Advantage Right Now
AI is creating unprecedented capabilities for data analysis, customer insights, and campaign automation. Imagine being able to ask complex questions about your data and receive actionable insights within seconds, or having your marketing platform automatically (...) Read More
- 5 MINUTE READ
- 07.1.2024
Navigating ESP Migration: A Guide for E-commerce Companies
Migrating to a new Email Service Provider (ESP) can be daunting for any organization. The risks are significant, particularly when it comes to email deliverability. By following these steps and considerations, e-commerce companies can know when it’s (...) Read More
- 5 MINUTE READ
- 06.18.2024
Paid Media Pulse – May 2024
Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles, providing impactful overviews and (...) Read More
- 5 MINUTE READ
- 06.7.2024
How Advertisers Can Prepare for the TikTok Ban In 3 Steps
TikTok’s days in the U.S. may be ticking down. On April 24, President Biden signed into law bipartisan legislation that gives the social media giant’s Chinese-based owner ByteDance until January 19, 2025 to sell TikTok or face a ban. Yes, these (...) Read More
- 5 MINUTE READ
- 06.4.2024
Paid Media Pulse – April 2024
Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles, providing impactful overviews and (...) Read More
- 5 MINUTE READ
- 05.15.2024
Building a Culture of Experimentation for Business Success
A ‘culture of experimentation’ may sound abstract - but its returns are very tangible. In the words of Mark Zuckerberg, we’re talking about fostering a culture "that encourages people to try things, test things, and fail." Cliches aside, tech (...) Read More
- 5 MINUTE READ
- 05.14.2024
What’s New in Iris | May 2024
At Cro Metrics, continuous improvement and strategic growth are at the core of everything we do. That’s why we're excited to share several new features rolling out on our Iris platform. These updates are tailored to enhance your understanding and improve (...) Read More
- 5 MINUTE READ
- 05.14.2024
Persuasion in Pictures: How Visual Social Proof Drives Conversions
In an effort to boost website conversion rates, many brands may be overlooking a powerful strategy: harnessing the power of visual social proof. In today’s fiercely competitive digital market, enhancing the persuasiveness of your online presence can (...) Read More
- 5 MINUTE READ
- 05.8.2024
How To Best Structure Your Organization’s Experimentation Team
Most companies implement experimentation in some way, but the most successful ones make it a core part of their team structures. Amazon, Meta, the biggest brands in the world all dedicate and specialize their teams to optimize their testing strategies (...) Read More
- 5 MINUTE READ
- 05.8.2024
Leveraging Nonprofit Email Tactics for E-Commerce Growth
While e-commerce giants often dominate discussions on digital marketing strategies, we've witnessed those same giants leave dollars on the table by leaning away and reducing budgets from one tried-and-tested channel. What are nonprofits doing differently? (...) Read More
- 5 MINUTE READ
- 04.17.2024
Four Ways To Maximize Your Email ROI In 2024
In the ever-evolving digital marketing landscape, the allure of the "new" often captivates our attention. Whether it's the latest social media platform, innovative marketing tool, or emerging tactic, the quest for what's novel can sometimes overshadow (...) Read More
- 5 MINUTE READ
- 04.16.2024
Top 6 A/B Testing Tools, Experimentation Platforms & Software in 2024
Download our Comprehensive Guide to Experimentation Software In the rapidly evolving digital landscape, the ability to test, learn, and optimize marketing strategies is more critical than ever. Experimentation software platforms offer the tools (...) Read More
- 5 MINUTE READ
- 04.15.2024
Three Things Nonprofits Can Learn from For-Profit Digital Marketing Strategies
Something I love about how we operate at Cro Metrics is that our structure allows us to derive learnings and insights into human behavior and apply those learnings across a wide range of industries we work with. This approach not only allows our clients (...) Read More
- 5 MINUTE READ
- 03.26.2024
The Big Meta E-Commerce Play No One is Talking About Drops April 24
April 24 is fast approaching, and Meta isn’t fooling around. Brands using the Meta “Shop” functionality must enable Checkout with Facebook and Instagram - essentially Meta’s in-app checkout feature - by April 24 or you will lose your Shop (...) Read More
- 3 MINUTE READ
- 03.14.2024
2024 Analytics Predictions: Beyond the Cookie
Analytics is undergoing a transformation, particularly with the shift away from third party cookie-based tracking. Predictions: Emphasis on first-party data and cookieless tracking solutions. Attribution models of the early 2020s inch closer (...) Read More
- 5 MINUTE READ
- 02.25.2024
Embracing Change: Predictions for D2C Growth Marketing in 2024
As we step into 2024, the marketing landscape for D2C subscription and memberships continues to evolve rapidly. It’s time to examine the top predictions, what they mean for marketers, and how to stay ahead in this ever-changing landscape. CRO Trends: (...) Read More
- 5 MINUTE READ
- 02.25.2024
Boosting Returns by 41%: The Power of Accessible Email Content
In an ever-more-digitized world where email continues to reign supreme as the primary mode of communication across personal and professional spheres, ensuring that your emails are fully accessible has become more than just a checkbox—it's a commitment (...) Read More
- 5 MINUTE READ
- 02.12.2024
Four Reasons to Graduate to Server-Side Experimentation
Businesses that experiment are the businesses that win. Companies that make experimentation their strategic advantage continue to outpace competitors who are relying on opinions and gut feelings instead of tried-and-true results. After over a decade of (...) Read More
- 5 MINUTE READ
- 02.6.2024
3 Signs Your Black Friday, Cyber Monday Digital Advertising Campaign Missed the Mark (And How to Turn It Around in 2024)
As digital advertisers and marketers focus on achieving growth in 2024, don’t forget to thoroughly evaluate your 2023 Black Friday and Cyber Monday (BFCM) performance. Missing the mark on these increasingly important annual shopping events can make (...) Read More
- 5 MINUTE READ
- 01.18.2024