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05 Oct

Posted at 11:50h in AI Strategy, Customer Behavior, Generative AI, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Who can keep up with the AI release cycle? Recently, it’s all about personal agents like GrokBot, Meta Muse, and now OpenAI's Dots, all competing to be the agent that autonomously acts on your behalf.  It began with...

01 Jul

Posted at 12:30h in AI Strategy, Customer Behavior, Generative AI, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] The Compounding Growth Stack: Part II Meta and Google now run most of the mechanics of paid ads: bidding, targeting, placement, and an increasing share of the creative. The middle of the job is moving inside a box...

04 Jun

Posted at 04:34h in AI Strategy, Customer Behavior, Customer Journey Analysis, Generative AI, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Why Your Marketing AI Spend Isn't Paying Off — And How To Fix It Most companies are spending more on AI than they did a year ago, and most can't point to what they got for it. The...

13 Apr

Posted at 00:47h in A/B Testing Ideas, Case Study, ecommerce, Iris, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Go Ask Iris is a series from Cro Metrics that puts our AI strategy tool to work. Ask Iris has been trained on thousands of A/B tests, multivariate experiments, and personalization campaigns. Every day, our strategists use it...

24 Feb

Posted at 16:24h in AI Strategy, Case Study, Generative AI, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]About 7 years ago, we were running Cro Metrics on Airtable and spreadsheets. With my product background, I spun up a proof-of-concept to replace our disjointed systems and showed it to our CEO. He also has a...

22 Jan

Posted at 01:49h in AI Strategy, Customer Behavior, Generative AI, Marketing, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]At Cro Metrics, we have run tens of thousands of experiments over the years. That depth of data is a huge advantage. It also creates a very real problem that most growth teams eventually face: the more...

09 Jan

Posted at 01:51h in AI Strategy, Customer Behavior, Generative AI, Marketing, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]CES has never been short on bold AI claims. This year, the conversation around AI felt more grounded than in years past. Less about what might be possible, and more about what actually is. Across leaders from StitchFix,...

12 Aug

Posted at 20:47h in Conversion Optimization, Customer Behavior, Customer Journey Analysis, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="196509"]Here’s the thing about consumers. They’re not liars…but they’re not exactly reliable narrators either. As marketers, we’ve all been burned by the gap between what people say and what they actually do at some point in our...

12 Aug

Posted at 08:58h in A/B Testing Ideas, AEO, Conversion Optimization, Generative AI, GEO, SEO, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Search Engine Optimization (SEO) is not going away but it is expanding into new territories. The map is bigger now, the routes are changing, and there are more ways than ever to reach your destination. What used to...

28 Apr

Posted at 10:47h in Strategy, Women in Growth Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="658192"]In this edition of Women in Growth Marketing, we’re spotlighting Hannah Dudeck, Marketing Specialist at Cro Metrics—and one of the brains behind this very series. From early-career jitters to shaping bold strategies for startups, small businesses, and...