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09 Jan

Posted at 01:51h in AI Strategy, Customer Behavior, Generative AI, Marketing, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]CES has never been short on bold AI claims. This year, the conversation around AI felt more grounded than in years past. Less about what might be possible, and more about what actually is. Across leaders from StitchFix,...

12 Aug

Posted at 20:47h in Conversion Optimization, Customer Behavior, Customer Journey Analysis, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="196509"]Here’s the thing about consumers. They’re not liars…but they’re not exactly reliable narrators either. As marketers, we’ve all been burned by the gap between what people say and what they actually do at some point in our...

12 Aug

Posted at 08:58h in A/B Testing Ideas, AEO, Conversion Optimization, Generative AI, GEO, SEO, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Search Engine Optimization (SEO) is not going away but it is expanding into new territories. The map is bigger now, the routes are changing, and there are more ways than ever to reach your destination. What used to...

28 Apr

Posted at 10:47h in Strategy, Women in Growth Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="658192"]In this edition of Women in Growth Marketing, we’re spotlighting Hannah Dudeck, Marketing Specialist at Cro Metrics—and one of the brains behind this very series. From early-career jitters to shaping bold strategies for startups, small businesses, and...

10 Apr

Posted at 15:24h in Analytics, Conversion Optimization, Iris, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]At Cro Metrics, we talk about this with clients all the time: “If the A/B test win was statistically significant, how can we be sure the performance will hold?” Fair question. And it gets to the heart of...

08 Apr

Posted at 15:55h in Strategy, Women in Growth Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="173584"]In this edition of Women in Growth Marketing, we’re spotlighting Taylor Miller, Senior Manager of People & Culture at Cro Metrics. From technology recruiting to shaping the culture behind high-performing marketing teams, Taylor’s journey is all...

19 Mar

Posted at 22:00h in Strategy, Women in Growth Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="207678"]In this edition of Women in Growth Marketing, we’re diving into the career journey of Alyssa Scharff, an Associate Web Data Analyst at Cro Metrics. From an unexpected start in analytics to overcoming self-doubt and championing...

03 Mar

Posted at 12:56h in Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Consumers Don’t Just Want Personalization, They Demand It. And you’re missing out on explosive business growth by not giving it to them. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. (McKinsey,...

26 Feb

Posted at 11:16h in Strategy, Women in Growth Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In this edition of Women in Growth Marketing, we’re spotlighting Tiffani Driscoll, a Senior Program Manager at Cro Metrics. Tiffani shares her career journey, lessons learned, and insights on shaping the future of growth marketing. Can you introduce...

13 Feb

Posted at 13:39h in A/B Testing Ideas, Analytics, Conversion Optimization, Iris, Personalization, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]There’s nothing more humbling when you run an A/B test, supremely confident you know the outcome, only to be shocked when it loses. It’s why we say, “It’s why you test.” I’ve often said if we could predict winners,...