Strategy

The Sierra Club bills itself as the nation’s largest grassroots environmental organization. Sometimes, however, even grassroots support needs a jump start.

The essence of marketing is to entice new and repeat customer purchases. The smaller the marketing spend and the greater the sales, the higher the profit margins.

The business of insulated beverage containers is booming. If you are not drinking out of one while reading this post, you likely have one in your car or your backpack. The industry has grown significantly in the past 10 years, yet there's a huge opportunity for retailers to better optimize their sites for ecommerce without compromising their brand’s current lifestyle focus.

Partnering with a top-rated Optimizely solutions partner is invaluable to your testing and development process for several key reasons. You might think that you'll be able to use the software's visual editor to set up your experiments, or that you'll give your engineers access to Optimizely and they'll code experiments for you. Both of these are viable options—up to a point.

There’s no disputing that A/B testing can be a fruitful way for companies to determine which design and language leads customers act. But after a recent study we conducted about test complexity, we learned something surprising: Complex tests are no more or less likely to win than easy ones.

One of the cornerstones at CROmetrics is rapid iteration. We work hard to get our clients quality results as quickly as possible. In this process, as with any venture, there are always challenges and roadblocks to be understood and resolved. As a designer, it pains me to admit that a consistent roadblock we've encountered is pushback from designers.

So you want to start A/B testing your site. OK, great! But where do you begin?

Most experts (including us) will advise you to look to best practices and go after “low-hanging fruit” first. That's great advice, but you'll soon find out that some best practices are ... better than others. And, not all low-hanging fruit is worth picking.

Recently someone asked a question on Quora about whether there were any specific, granular examples of where a growth expert helped a startup increase revenue significantly after subtracting their costs.  Having just prepared a summary for DODOcase about our work over the past year, I gave an in-depth answer as it illustrates what CROmetrics does has benefits far beyond the outcome of any one A/B test.

“It’s a numbers game.”

You hear it in sports, you hear it in sales, and these days, you hear it a lot in social media. While these examples may indeed be run by the numbers, when it comes to optimizing your business, "it's a numbers game" takes on a whole new meaning.