Marketing

As the hospitality industry starts to bounce back, many companies are working to improve their marketing campaigns. Here are some ideas, straight from the Cro Metrics team.

Curious to find out how top social good organizations made the most of fundraising with email marketing in 2021? Read more to discover the top 6 trends.

Are you doing any of the following things on your website?

The essence of marketing is to entice new and repeat customer purchases. The smaller the marketing spend and the greater the sales, the higher the profit margins.

I love it when there’s wisdom in advertising. Take those old Head & Shoulders commercials about how “you never get a second chance to make a first impression.” The idea behind these ads was that positive (and dandruff-free) encounters with new people could pave the way for great relationships moving forward.

It’s a concept that translates into the business world pretty well.

Not all A/B tests are about turning buttons red or green. Here's a quick rundown on one of the more interesting experiments we've run lately.