Author: Samantha McClure

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09 Jan

Posted at 01:51h in AI Strategy, Customer Behavior, Generative AI, Marketing, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]CES has never been short on bold AI claims. This year, the conversation around AI felt more grounded than in years past. Less about what might be possible, and more about what actually is. Across leaders from StitchFix,...

11 Dec

Posted at 18:59h in Uncategorized by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]We’ve all seen it, AI tools promise to make marketing faster but only a handful actually do. Opal lands closer to the second category. After exploring the platform, attending the in-person Optimizely training and building our own agents...

12 Aug

Posted at 20:47h in Conversion Optimization, Customer Behavior, Customer Journey Analysis, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="196509"]Here’s the thing about consumers. They’re not liars…but they’re not exactly reliable narrators either. As marketers, we’ve all been burned by the gap between what people say and what they actually do at some point in our...

12 Aug

Posted at 08:58h in A/B Testing Ideas, AEO, Conversion Optimization, Generative AI, GEO, SEO, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Search Engine Optimization (SEO) is not going away but it is expanding into new territories. The map is bigger now, the routes are changing, and there are more ways than ever to reach your destination. What used to...

28 Apr

Posted at 10:47h in Strategy, Women in Growth Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="658192"]In this edition of Women in Growth Marketing, we’re spotlighting Hannah Dudeck, Marketing Specialist at Cro Metrics—and one of the brains behind this very series. From early-career jitters to shaping bold strategies for startups, small businesses, and...

24 Apr

Posted at 23:12h in A/B Testing Ideas, Iris by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="101097"] The Case for Rapid Response Optimization When a funding freeze hits or a major grant falls through, nonprofit leaders don’t have the luxury of waiting it out. They’re expected to do more with less, inspire urgency without...

08 Apr

Posted at 15:55h in Strategy, Women in Growth Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="173584"]In this edition of Women in Growth Marketing, we’re spotlighting Taylor Miller, Senior Manager of People & Culture at Cro Metrics. From technology recruiting to shaping the culture behind high-performing marketing teams, Taylor’s journey is all...

31 Mar

Posted at 21:42h in Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="194513"]Gotcha! While we can't actually read your thoughts (yet!), we can predict outcomes and prescribe the most effective course of action for future experiments. Pretty cool, right? Meet ImpactLens - our super-smart predictive AI tool that’s here...