How Advertisers Can Prepare for the TikTok Ban In 3 Steps
TikTok’s days in the U.S. may be ticking down. On April 24, President Biden signed into law bipartisan legislation that gives the social media giant’s Chinese-based owner ByteDance until January 19, 2025 to sell TikTok or face a ban. Yes, these ... Read More
- Reading Time: 3 minutes
- 06.4.2024
Paid Media Pulse – April 2024
Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles, providing impactful overviews and ... Read More
- Reading Time: 3 minutes
- 05.15.2024
Building a Culture of Experimentation for Business Success
A ‘culture of experimentation’ may sound abstract - but its returns are very tangible. In the words of Mark Zuckerberg, we’re talking about fostering a culture "that encourages people to try things, test things, and fail." Cliches aside, tech ... Read More
- Reading Time: 4 minutes
- 05.14.2024
What’s New in Iris | May 2024
At Cro Metrics, continuous improvement and strategic growth are at the core of everything we do. That’s why we're excited to share several new features rolling out on our Iris platform. These updates are tailored to enhance your understanding and improve ... Read More
- Reading Time: 3 minutes
- 05.14.2024
Persuasion in Pictures: How Visual Social Proof Drives Conversions
In an effort to boost website conversion rates, many brands may be overlooking a powerful strategy: harnessing the power of visual social proof. In today’s fiercely competitive digital market, enhancing the persuasiveness of your online presence can ... Read More
- Reading Time: 3 minutes
- 05.8.2024
How To Best Structure Your Organization’s Experimentation Team
Most companies implement experimentation in some way, but the most successful ones make it a core part of their team structures. Amazon, Meta, the biggest brands in the world all dedicate and specialize their teams to optimize their testing strategies ... Read More
- Reading Time: 4 minutes
- 05.8.2024
Leveraging Nonprofit Email Tactics for E-Commerce Growth
While e-commerce giants often dominate discussions on digital marketing strategies, we've witnessed those same giants leave dollars on the table by leaning away and reducing budgets from one tried-and-tested channel. What are nonprofits doing differently? ... Read More
- Reading Time: 4 minutes
- 04.17.2024
Four Ways To Maximize Your Email ROI In 2024
In the ever-evolving digital marketing landscape, the allure of the "new" often captivates our attention. Whether it's the latest social media platform, innovative marketing tool, or emerging tactic, the quest for what's novel can sometimes overshadow ... Read More
- Reading Time: 3 minutes
- 04.16.2024
Top 6 A/B Testing Tools, Experimentation Platforms & Software in 2024
Download our Comprehensive Guide to Experimentation Software In the rapidly evolving digital landscape, the ability to test, learn, and optimize marketing strategies is more critical than ever. Experimentation software platforms offer the tools ... Read More
- Reading Time: 5 minutes
- 04.15.2024
Three Things Nonprofits Can Learn from For-Profit Digital Marketing Strategies
Something I love about how we operate at Cro Metrics is that our structure allows us to derive learnings and insights into human behavior and apply those learnings across a wide range of industries we work with. This approach not only allows our clients ... Read More
- Reading Time: 3 minutes
- 03.26.2024
The Big Meta E-Commerce Play No One is Talking About Drops April 24
April 24 is fast approaching, and Meta isn’t fooling around. Brands using the Meta “Shop” functionality must enable Checkout with Facebook and Instagram - essentially Meta’s in-app checkout feature - by April 24 or you will lose your Shop ... Read More
- Reading Time: 4 minutes
- 03.14.2024
2024 Analytics Predictions: Beyond the Cookie
Analytics is undergoing a transformation, particularly with the shift away from third party cookie-based tracking. Predictions: Emphasis on first-party data and cookieless tracking solutions. Attribution models of the early 2020s inch closer ... Read More
- Reading Time: 2 minutes
- 02.25.2024
Embracing Change: Predictions for D2C Growth Marketing in 2024
As we step into 2024, the marketing landscape for D2C subscription and memberships continues to evolve rapidly. It’s time to examine the top predictions, what they mean for marketers, and how to stay ahead in this ever-changing landscape. CRO Trends: ... Read More
- Reading Time: < 1 minute
- 02.25.2024
Boosting Returns by 41%: The Power of Accessible Email Content
In an ever-more-digitized world where email continues to reign supreme as the primary mode of communication across personal and professional spheres, ensuring that your emails are fully accessible has become more than just a checkbox—it's a commitment ... Read More
- Reading Time: 4 minutes
- 02.12.2024
Four Reasons to Graduate to Server-Side Experimentation
Businesses that experiment are the businesses that win. Companies that make experimentation their strategic advantage continue to outpace competitors who are relying on opinions and gut feelings instead of tried-and-true results. After over a decade of ... Read More
- Reading Time: 4 minutes
- 02.6.2024
3 Signs Your Black Friday, Cyber Monday Digital Advertising Campaign Missed the Mark (And How to Turn It Around in 2024)
As digital advertisers and marketers focus on achieving growth in 2024, don’t forget to thoroughly evaluate your 2023 Black Friday and Cyber Monday (BFCM) performance. Missing the mark on these increasingly important annual shopping events can make ... Read More
- Reading Time: 4 minutes
- 01.18.2024
Balancing Aesthetic Allure and Functional Finesse for Optimal Results in Web Design
In the ever-evolving web design landscape, companies constantly grapple with the dual forces of aesthetic and functional design. Site overhauls risk tilting too heavily toward one end of the spectrum, potentially alienating audiences and hindering conversion ... Read More
- Reading Time: 3 minutes
- 01.10.2024
Is Your Growth Marketing Plan Passing the Marshmallow Test?
Back in the ‘70s, a research team at Stanford offered 56 preschoolers a simple choice: Would you like one marshmallow now or two marshmallows later? In the years since this sugary dilemma was posed to those kids, the enduring lessons it teaches us about ... Read More
- Reading Time: 4 minutes
- 12.20.2023
Inbox Survival Guide: Preparing for Gmail and Yahoo’s Email Sender Changes in 2024
As digital marketers, we're well aware that the rules of engagement in the email marketing landscape are in a constant state of flux. It's just like gas prices—they keep changing; we adapt and keep on driving. The latest shift on the horizon comes from ... Read More
- Reading Time: 3 minutes
- 12.11.2023
Meta Claimed $20,000 In Sales. Shopify Said It Was $90.
When it comes to your “source of truth” for understanding the efficacy of your paid media investment, what do you trust? The ad platforms? Google Analytics? Shopify or whatever your transaction platform is? Attribution has long been a third-rail ... Read More
- Reading Time: 5 minutes
- 11.15.2023