You Don’t Have to A/B test to Benefit from Conversion Optimization

“It’s a numbers game.”

You hear it in sports, you hear it in sales, and these days, you hear it a lot in social media. While these examples may indeed be run by the numbers, when it comes to optimizing your business, "it's a numbers game" takes on a whole new meaning.

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Essential tools we use to drive growth at Cro Metrics

If growth hacking were a person, it might be Commander Data from Star Trek: The Next Generation. Okay, he was an android, (and a quantum leap more powerful than smart phones!) though he evolved considerably during the show's 7-year run, gaining emotion and even a sense of humor. But at heart (or whatever mechanical substitute was embedded in its place), Data was an analytical thinker focused on metrics: the best outcome for the Enterprise. His name was Data, after all. He might have been the original growth hacker.

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