March 2, 2015
Actual results from a year of Conversion Rate Optimization
Recently someone asked a question on Quora about whether there were any specific, granular examples of where a growth expert helped a startup increase revenue significantly after subtracting their costs. Having just prepared a summary for DODOcase about our work over the past year, I gave an in-depth answer as it illustrates what CROmetrics does has benefits far beyond the outcome of any one A/B test.
January 13, 2015
You Don’t Have to A/B test to Benefit from Conversion Optimization
“It’s a numbers game.”
You hear it in sports, you hear it in sales, and these days, you hear it a lot in social media. While these examples may indeed be run by the numbers, when it comes to optimizing your business, "it's a numbers game" takes on a whole new meaning.