You Don’t Have to A/B test to Benefit from Conversion Optimization

“It’s a numbers game.”

You hear it in sports, you hear it in sales, and these days, you hear it a lot in social media. While these examples may indeed be run by the numbers, when it comes to optimizing your business, “it’s a numbers game” takes on a whole new meaning.

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Learn How We Increased Leads 172% Using Boring Copy

In the movie Wall Street, Gordon Gekko proclaims, “Greed is good”!  While we don’t advocate avarice, we do help our clients become more profitable. So when you ask site visitors to take an action, such as signing up, purchasing, or moving one step further down your conversion funnel, be boring. Yes, you read that right.

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11 Step Checklist for Creating Seamless Optimization for Your Business

Whether your business is couture apparel or digital marketing, nobody wants their “seams” showing. And nobody knows this better than Stella&Dot, which helps women entrepreneurs become independent stylists by selling fashion accessories. Just as beautifully styled clothing depends on the skill of the couturier, selling these items successfully online relies on a seamless optimization and testing strategy.

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