Strategy

The Sierra Club bills itself as the nation’s largest grassroots environmental organization. Sometimes, however, even grassroots support needs a jump start.

The essence of marketing is to entice new and repeat customer purchases. The smaller the marketing spend and the greater the sales, the higher the profit margins.

The business of insulated beverage containers is booming. If you are not drinking out of one while reading this post, you likely have one in your car or your backpack. The industry has grown significantly in the past 10 years, yet there's a huge opportunity for retailers to better optimize their sites for ecommerce without compromising their brand’s current lifestyle focus.

Partnering with a top-rated Optimizely solutions partner is invaluable to your testing and development process for several key reasons. You might think that you'll be able to use the software's visual editor to set up your experiments, or that you'll give your engineers access to Optimizely and they'll code experiments for you. Both of these are viable options—up to a point.

There’s no disputing that A/B testing can be a fruitful way for companies to determine which design and language leads customers act. But after a recent study we conducted about test complexity, we learned something surprising: Complex tests are no more or less likely to win than easy ones.