The Optimization Process: Insights for Program Success
To take advantage of the benefits of conversion rate optimization within your organization, you must implement an experimentation program. To do so, you’ll need to develop and follow an optimization process. Read More
- 7 MINUTE READ
- 12.9.2020
8 Barriers to Business Optimization & How to Break Them Down
You’ve likely heard of many businesses such as Amazon and Facebook that have reached success from their internal digital experimentation programs. And although you know an experimentation program could be powerful for your business, it seems out (...) Read More
- 7 MINUTE READ
- 11.18.2020
The Principles of a Successful Optimization Strategy
If you’ve run any kind of successful website test, whether it be a headline change or a redesign of page structure, you’ve seen the possibilities testing can offer for business growth. Testing doesn’t only produce incremental wins, however; (...) Read More
- 6 MINUTE READ
- 10.28.2020
How to Properly Determine A/B Testing Sample Size
The goal of performing an A/B test is to get the statistically significant results required to make a sound, data-driven decision. Whether you’re testing a landing page, ad creative or something else, an accurate and useful test must have the proper (...) Read More
- 6 MINUTE READ
- 10.7.2020
Creative Testing: Using Experimentation to Boost Conversion
Creativity: the ability or power to create. In advertising, “creative” is the term used to describe elements of a marketing strategy that tell your brand’s story such as ad copy and images. Creative is unique, something that the robots behind (...) Read More
- 8 MINUTE READ
- 09.23.2020
This Is Why A/B Testing Landing Pages Is Critical for Revenue
“Why is our new digital advertising campaign not impacting sales?” This is a question we’ve heard many times before, and it often has a simple answer: Your potential customers might be running into an unoptimized landing page. It’s typical (...) Read More
- 7 MINUTE READ
- 09.2.2020
How A/B Testing SaaS Products Increases Customer Lifetime Value (LTV)
How A/B Testing SaaS Products Increases Customer Lifetime Value (LTV) It’s no secret that the key to the health of your SaaS company is customer retention. Yet, retaining customers and increasing their lifetime value isn’t just about building in (...) Read More
- 5 MINUTE READ
- 08.20.2020
Website Redesign Vs. CRO: Which Is Best for Revenue Growth?
Is your organization considering a website redesign that has got you nervous? It's understandable. We're nervous for you as well. Did you know that Hubspot found that 68% of marketers did a site redesign in the last 12 months, but as many as 1/3 of them (...) Read More
- 5 MINUTE READ
- 07.27.2020
How Clorox Experiments Across Brands to Turn Visitors into Customers
Steven Schuler, Director of Optimizely Product Marketing recently sat down with Miles Liedtke, Brand Engagement at Clorox to discuss Clorox's experimentation program. Learn how Clorox, in partnership with Cro Metrics and Optimizely, increases customer (...) Read More
- 5 MINUTE READ
- 04.29.2020
Working From Home? Cro Metrics Shares Best Practices For Remote Work
Cro Metrics has operated as a fully-distributed team with employees throughout the U.S. since the company began. Over the years we’ve experimented with and optimized many aspects of remote work. With COVID-19 virus causing a rapid increase in the number (...) Read More
- 5 MINUTE READ
- 03.9.2020
Smart Marketers Focus on Optimizing Conversion During Uncertain Times
As fears of COVID-19 and economic uncertainty abound, you may be looking closely at your marketing budget and how to achieve more with less. Simply reducing marketing spend can lead to a vicious circle. This may lead to lower customer acquisition and (...) Read More
- 5 MINUTE READ
- 03.9.2020
A Unique Way To Hire: The Cro Metrics Paid Interview Process
At Cro Metrics, everyone we hire goes through our Paid Interview (or "PI" for short) process. Hiring for, and accepting a position is a major decision for both sides. It’s a terrible feeling to accept a job only to discover the work or the company is (...) Read More
- 5 MINUTE READ
- 08.28.2019
Client Highlights and Insights Digest
Each month, we publish a high-level overview of the success achieved and the learnings garnered from our client experimentation programs. Insights from across dozens of programs and myriad industries fuel our efforts to design better, more strategic tests (...) Read More
- 5 MINUTE READ
- 08.14.2019
What I’d Like to A/B Test on Segment.com
Anyone who has been deeply-ingrained working in the digital world, regardless of your profession or vertical, has seen some amazing innovation over the past decade. I know I certainly have. Perhaps chief amongst those has been the incredible surge in (...) Read More
- 5 MINUTE READ
- 05.21.2018
Metromile Lowers Its Customer Acquisition Costs Using A Continuous Testing Strategy
Metromile is the leading provider of pay-per-mile auto insurance. The company is built on the premise that car insurance costs should be based on the usage of the vehicle. In a world where technology has the power to simplify life, Metromile is seen as (...) Read More
- 5 MINUTE READ
- 05.9.2018
Leveraging A/B testing to drive engagement and donations for The Sierra Club
The Sierra Club bills itself as the nation’s largest grassroots environmental organization. Sometimes, however, even grassroots support needs a jump start. Read More
- 5 MINUTE READ
- 10.23.2017
CRO with React & Optimizely
Optimizely works with React. The popular framework has been growing in usage and we keep hearing the same statements like, “Optimizely does not work with React,” and we'd like to say that this is just not true. Read More
- 5 MINUTE READ
- 09.26.2017
4 Simple Ways to Boost Your Ecommerce Conversion Rates & Improve Your Shopping Experience
Are you doing any of the following things on your website? Read More
- 5 MINUTE READ
- 09.18.2017
Conversion Rate Optimization is Critical to Online Marketing Success
The essence of marketing is to entice new and repeat customer purchases. The smaller the marketing spend and the greater the sales, the higher the profit margins. Read More
- 5 MINUTE READ
- 06.29.2017
If you want insane revenue growth, make your New User Experience insanely great
I love it when there’s wisdom in advertising. Take those old Head & Shoulders commercials about how “you never get a second chance to make a first impression.” The idea behind these ads was that positive (and dandruff-free) encounters with new people (...) Read More
- 5 MINUTE READ
- 06.7.2017