Introducing ImpactLens: Revolutionizing Web Optimization with Predictive AI Modeling
There’s nothing more humbling when you run an A/B test, supremely confident you know the outcome, only to be shocked when it loses. It’s why we say, “It’s why you test.” I’ve often said if we could predict winners, we could print money. ... Read More
- 5 MINUTE READ
- 02.13.2025
The Importance of Accessibility: Prioritizing Inclusion and Brand Allyship
Accessibility is more than a buzzword—it’s a fundamental necessity for any brand that seeks to build genuine connections and foster inclusivity. For brands that want to serve all audiences, especially those who have been historically marginalized ... Read More
- 5 MINUTE READ
- 01.20.2025
Your Guide to Maximizing Your End-of-Year Budget and Planning for 2025
Ah, Q4. That time of year when marketing leaders face a familiar scenario of using up that budget and demonstrating measurable impact before the clock strikes midnight. To help you make the most of your time and budget, we recommend two approaches: ... Read More
- 5 MINUTE READ
- 11.12.2024
Confidence or Urgency—Which Messaging Strategy Works Best for the Hospitality Industry?
Spoiler: It’s more about context than content With over 20 million users browsing travel sites daily, the competition for bookings is fierce. Many hospitality and travel brands focus on creating visually appealing, easy-to-navigate websites, but the ... Read More
- 5 MINUTE READ
- 10.22.2024
Top 3 Things Marketers Get Wrong with Google Ads Performance Max—and How To Fix Them
I’ve been in Digital Marketing for 13 years, and I’ve never learned as much as quickly as I have over the last few months. But Travis, why?? What’s been going on? Well, during this time, thanks to Cro Metrics' diverse clients, our partnership with ... Read More
- 5 MINUTE READ
- 09.16.2024
A Practical Guide to Building an Experimentation Center of Excellence
After working in Conversion Rate Optimization for nearly seven years and digital marketing for over twenty (yikes, I’m old), one thing has become obvious—enduring success is wholly dependent on building a Center of Excellence around your experimentation ... Read More
- 5 MINUTE READ
- 08.13.2024
Testing Your Way Into the Age of Price Transparency
Price transparency has been making headlines as more momentum builds for the Hotel Fees Transparency Act. This bill requires short-term lodging brands to include mandatory fees in their advertised prices. While this might make some businesses nervous, ... Read More
- 5 MINUTE READ
- 08.8.2024
How to Unlock the Strategic Benefits of a Customer Journey Analysis
An in-depth Customer Journey Analysis has the power to refine your marketing strategies, accelerate growth, and completely transform your business. But a simple Google search will show you that doing these analyses comprehensively and accurately is anything ... Read More
- 5 MINUTE READ
- 08.7.2024
Paid Media Pulse – June 2024
Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles, providing impactful overviews and ... Read More
- 5 MINUTE READ
- 07.11.2024
Integrated AI is Taking Marketing to the Next Level: Here’s How You Can Take Advantage Right Now
AI is creating unprecedented capabilities for data analysis, customer insights, and campaign automation. Imagine being able to ask complex questions about your data and receive actionable insights within seconds, or having your marketing platform automatically ... Read More
- 5 MINUTE READ
- 07.1.2024
Navigating ESP Migration: A Guide for E-commerce Companies
Migrating to a new Email Service Provider (ESP) can be daunting for any organization. The risks are significant, particularly when it comes to email deliverability. By following these steps and considerations, e-commerce companies can know when it’s ... Read More
- 5 MINUTE READ
- 06.18.2024
Paid Media Pulse – May 2024
Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles, providing impactful overviews and ... Read More
- 5 MINUTE READ
- 06.7.2024
How Advertisers Can Prepare for the TikTok Ban In 3 Steps
TikTok’s days in the U.S. may be ticking down. On April 24, President Biden signed into law bipartisan legislation that gives the social media giant’s Chinese-based owner ByteDance until January 19, 2025 to sell TikTok or face a ban. Yes, these ... Read More
- 5 MINUTE READ
- 06.4.2024
Paid Media Pulse – April 2024
Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles, providing impactful overviews and ... Read More
- 5 MINUTE READ
- 05.15.2024
Building a Culture of Experimentation for Business Success
A ‘culture of experimentation’ may sound abstract - but its returns are very tangible. In the words of Mark Zuckerberg, we’re talking about fostering a culture "that encourages people to try things, test things, and fail." Cliches aside, tech ... Read More
- 5 MINUTE READ
- 05.14.2024
What’s New in Iris | May 2024
At Cro Metrics, continuous improvement and strategic growth are at the core of everything we do. That’s why we're excited to share several new features rolling out on our Iris platform. These updates are tailored to enhance your understanding and improve ... Read More
- 5 MINUTE READ
- 05.14.2024
Persuasion in Pictures: How Visual Social Proof Drives Conversions
In an effort to boost website conversion rates, many brands may be overlooking a powerful strategy: harnessing the power of visual social proof. In today’s fiercely competitive digital market, enhancing the persuasiveness of your online presence can ... Read More
- 5 MINUTE READ
- 05.8.2024
How To Best Structure Your Organization’s Experimentation Team
Most companies implement experimentation in some way, but the most successful ones make it a core part of their team structures. Amazon, Meta, the biggest brands in the world all dedicate and specialize their teams to optimize their testing strategies ... Read More
- 5 MINUTE READ
- 05.8.2024
Leveraging Nonprofit Email Tactics for E-Commerce Growth
While e-commerce giants often dominate discussions on digital marketing strategies, we've witnessed those same giants leave dollars on the table by leaning away and reducing budgets from one tried-and-tested channel. What are nonprofits doing differently? ... Read More
- 5 MINUTE READ
- 04.17.2024
Four Ways To Maximize Your Email ROI In 2024
In the ever-evolving digital marketing landscape, the allure of the "new" often captivates our attention. Whether it's the latest social media platform, innovative marketing tool, or emerging tactic, the quest for what's novel can sometimes overshadow ... Read More
- 5 MINUTE READ
- 04.16.2024