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In the interim, please check out some of our thoughts on the world of web experimentation and personalization.
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2026 AI and Marketing Predictions
- Blog
- 1 min
Customer Journeys Split as Consumers Decide Between AI Delegation and Authentic Personal E...
Read MoreAll Those Data & Insights You’ve Been Collecting? They’re Ready to Help.
- Blog
- 1 min
At Cro Metrics, we believe the real power of experimentation lives in what you discover ab...
Read MoreSeeing Around Corners: Why We Brought Forecasting to ImpactLens
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- 1 min
When we first launched ImpactLens predictive modeling back in February, the goal was simpl...
Read MoreWhy Consumers Lie (To Themselves)
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Here’s the thing about consumers. They’re not liars…but they’re not exactly reliab...
Read MoreThe New SEO Territory: Mapping Your Future with AEO and GEO
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Search Engine Optimization (SEO) is not going away but it is expanding into new territorie...
Read MoreIf the Traditional Redesign Is Dead, What Comes Next?
- Blog
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Redesigning your website shouldn’t feel like crossing your fingers and hoping it works. ...
Read MoreWhy “Can’t Find Anything” Might Be the Saddest 3 Words in UX
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We’ve all been there. Clicking around a website, hoping something will make sense, only ...
Read MoreWhat Went Down at Google’s Lead Gen Innovation Lab (Besides Almost Getting Kicked Out)
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- 1 min
In May 2025, Google hosted a Lead Gen Innovation Lab in Atlanta. 250 marketers from across...
Read MoreTurning One Win Into Many: How to Multiply the Impact of Your A/B Test Wins Across Channels
- Blog
- 1 min
So, you ran a killer A/B test on your website or landing page. One version clearly won, co...
Read MoreWomen in Growth Marketing: An Interview with Hannah Dudeck
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- 1 min
In this edition of Women in Growth Marketing, we’re spotlighting Hannah Dudeck, Marketin...
Read MoreSwift, Strategic, and Donor-First
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- 1 min
The Case for Rapid Response Optimization When a funding freeze hits or a major grant falls...
Read MoreWhy “Winning” A/B Tests Still Deserve Scrutiny: How Cro Metrics Uses Causal Impact to Validate Results
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- 1 min
At Cro Metrics, we talk about this with clients all the time: “If the A/B test win was s...
Read MoreWomen in Growth Marketing: An Interview with Taylor Miller
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- 1 min
In this edition of Women in Growth Marketing, we’re spotlighting Taylor Miller, Senior M...
Read MoreApril Fools! We Can’t Read Minds – But We Can Read Data Trends
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- 1 min
Gotcha! While we can’t actually read your thoughts (yet!), we can predict outcomes a...
Read MoreWomen in Growth Marketing: An Interview with Alyssa Scharff
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- 1 min
In this edition of Women in Growth Marketing, we’re diving into the career journey of Al...
Read MorePersonalization at Scale: Unlocking Potential, Overcoming Barriers, and Taking Action
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- 1 min
Consumers Don’t Just Want Personalization, They Demand It. And you’re missing out on e...
Read MoreWomen in Growth Marketing: An Interview with Tiffani Driscoll
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- 1 min
In this edition of Women in Growth Marketing, we’re spotlighting Tiffani Driscoll, a Sen...
Read MoreIntroducing ImpactLens: Revolutionizing Web Optimization with Predictive AI Modeling
- Blog
- 1 min
There’s nothing more humbling when you run an A/B test, supremely confident you know the...
Read MoreThe Importance of Accessibility: Prioritizing Inclusion and Brand Allyship
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- 1 min
Accessibility is more than a buzzword—it’s a fundamental necessity for any brand that ...
Read MoreYour Guide to Maximizing Your End-of-Year Budget and Planning for 2025
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- 1 min
Ah, Q4. That time of year when marketing leaders face a familiar scenario of using up that...
Read MoreConfidence or Urgency—Which Messaging Strategy Works Best for the Hospitality Industry?
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- 1 min
Spoiler: It’s more about context than content With over 20 million users browsing travel...
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