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In the interim, please check out some of our thoughts on the world of web experimentation and personalization.
If the Traditional Redesign Is Dead, What Comes Next?
Redesigning your website shouldn’t feel like crossing your fingers and hoping it works. But that’s the pattern we see far too often. At Cro Metrics, we’ve worked with enough mid-market and enterprise teams post-launch to know the typical playbook: months of effort poured into a beautiful rebuild followed by confusion and frustration when performance dips or stalls.
Why “Can’t Find Anything” Might Be the Saddest 3 Words in UX
We’ve all been there. Clicking around a website, hoping something will make sense, only to mutter those dreaded words: “I can’t find anything.” According to Cro Metrics EVP of Product, Dave Albert, that’s the death knell of any digital experience. And unfortunately, it’s more common than you’d think.
What Went Down at Google’s Lead Gen Innovation Lab (Besides Almost Getting Kicked Out)
In May 2025, Google hosted a Lead Gen Innovation Lab in Atlanta. 250 marketers from across the country braved gridlocked Atlanta traffic for a chance...
Turning One Win Into Many: How to Multiply the Impact of Your A/B Test Wins Across Channels
So, you ran a killer A/B test on your website or landing page. One version clearly won, conversions soared, and your team felt like absolute geniuses. 🙌 But now what? If you stop there, you’re leaving serious growth
