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ImpactLens Results: Doubling Impact Without Increasing Test Velocity
- Blog
- 7 min.
Last year, we stepped back and asked a deceptively simple question: What actually changes ...
Read MoreWe rewrote our internal SaaS in a month. Here’s what that means for your business.
- Blog
- 1 min
About 7 years ago, we were running Cro Metrics on Airtable and spreadsheets. With my produ...
Read MoreYour Emails Aren’t Getting Opened Because They’re Not Getting Delivered
- Blog
- 1 min
Let’s talk about the elephant in the inbox. You’ve built the flows. You’...
Read MoreBuilding Ask Iris: Turning Thousands of Experiments into Actionable Intelligence
- Blog
- 1 min
At Cro Metrics, we have run tens of thousands of experiments over the years. That depth of...
Read MoreCES 2026: How AI Is Reshaping Customer Experience Without Losing the Human Element
- Blog
- 1 min
CES has never been short on bold AI claims. This year, the conversation around AI felt mor...
Read MoreOpal, Agentic AI, and the Opportunities for Marketing Workflows
- Blog
- 1 min
We’ve all seen it, AI tools promise to make marketing faster but only a handful actually...
Read More2026 AI and Marketing Predictions
- Blog
- 1 min
Customer Journeys Split as Consumers Decide Between AI Delegation and Authentic Personal E...
Read MoreAll Those Data & Insights You’ve Been Collecting? They’re Ready to Help.
- Blog
- 1 min
At Cro Metrics, we believe the real power of experimentation lives in what you discover ab...
Read MoreSeeing Around Corners: Why We Brought Forecasting to ImpactLens
- Blog
- 1 min
When we first launched ImpactLens predictive modeling back in February, the goal was simpl...
Read MoreWhy Consumers Lie (To Themselves)
- Blog
- 1 min
Here’s the thing about consumers. They’re not liars…but they’re not exactly reliab...
Read MoreThe New SEO Territory: Mapping Your Future with AEO and GEO
- Blog
- 1 min
Search Engine Optimization (SEO) is not going away but it is expanding into new territorie...
Read MoreIf the Traditional Redesign Is Dead, What Comes Next?
- Blog
- 1 min
Redesigning your website shouldn’t feel like crossing your fingers and hoping it works. ...
Read MoreWhy “Can’t Find Anything” Might Be the Saddest 3 Words in UX
- Blog
- 1 min
We’ve all been there. Clicking around a website, hoping something will make sense, only ...
Read MoreWhat Went Down at Google’s Lead Gen Innovation Lab (Besides Almost Getting Kicked Out)
- Blog
- 1 min
In May 2025, Google hosted a Lead Gen Innovation Lab in Atlanta. 250 marketers from across...
Read MoreTurning One Win Into Many: How to Multiply the Impact of Your A/B Test Wins Across Channels
- Blog
- 1 min
So, you ran a killer A/B test on your website or landing page. One version clearly won, co...
Read MoreWomen in Growth Marketing: An Interview with Hannah Dudeck
- Blog
- 1 min
In this edition of Women in Growth Marketing, we’re spotlighting Hannah Dudeck, Marketin...
Read MoreSwift, Strategic, and Donor-First
- Blog
- 1 min
The Case for Rapid Response Optimization When a funding freeze hits or a major grant falls...
Read MoreWhy “Winning” A/B Tests Still Deserve Scrutiny: How Cro Metrics Uses Causal Impact to Validate Results
- Blog
- 1 min
At Cro Metrics, we talk about this with clients all the time: “If the A/B test win was s...
Read MoreWomen in Growth Marketing: An Interview with Taylor Miller
- Blog
- 1 min
In this edition of Women in Growth Marketing, we’re spotlighting Taylor Miller, Senior M...
Read MoreApril Fools! We Can’t Read Minds – But We Can Read Data Trends
- Blog
- 1 min
Gotcha! While we can’t actually read your thoughts (yet!), we can predict outcomes a...
Read MoreWomen in Growth Marketing: An Interview with Alyssa Scharff
- Blog
- 1 min
In this edition of Women in Growth Marketing, we’re diving into the career journey of Al...
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