If you want insane revenue growth, make your New User Experience insanely great
I love it when there’s wisdom in advertising. Take those old Head & Shoulders commercials about how “you never get a second chance to make a first impression.” The idea behind these ads was that positive (and dandruff-free) encounters with new people could pave the way for great relationships moving forward.
It’s a concept that translates into the business world pretty well.
