Create a Daily Email to Manage Your Business

One quote I really like is “What gets measured, gets managed”.  One of the things I’ve found which correlates with success is a simple daily management email going out to key stakeholders.

It sounds like such a simple task, but it’s much harder than it sounds.  An engineer has to create the infrastructure to send the email, something has to trigger it to go out, there are some queries which have to run, the query results have to be formatted properly, etc.

So, my suggestion is to start small.  Start with a blank email if you have to.  Even a blank email coming to your inbox every day will remind you that you have no idea what is going on in your business.

I suggest using an email because it shows up in your inbox every day at the same time and you don’t have to do anything.  You want to know what’s going on in your business every day anyway, and you are probably logging in to various things such as google analytics trying to figure out what is going on and feeling confused.  Better to have it just arrive in your inbox with the key numbers you need.

I’ll cover what should be in the email in a separate post.