Author: Samantha McClure

Home > Articles posted by Samantha McClure (Page 2)

19 Mar

Posted at 22:00h in Strategy, Women in Growth Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="207678"]In this edition of Women in Growth Marketing, we’re diving into the career journey of Alyssa Scharff, an Associate Web Data Analyst at Cro Metrics. From an unexpected start in analytics to overcoming self-doubt and championing...

03 Mar

Posted at 12:56h in Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Consumers Don’t Just Want Personalization, They Demand It. And you’re missing out on explosive business growth by not giving it to them. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. (McKinsey,...

26 Feb

Posted at 11:16h in Strategy, Women in Growth Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In this edition of Women in Growth Marketing, we’re spotlighting Tiffani Driscoll, a Senior Program Manager at Cro Metrics. Tiffani shares her career journey, lessons learned, and insights on shaping the future of growth marketing. Can you introduce...

12 Nov

Posted at 14:29h in A/B Testing Ideas, Customer Journey Analysis, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Ah, Q4. That time of year when marketing leaders face a familiar scenario of using up that budget and demonstrating measurable impact before the clock strikes midnight. To help you make the most of your time and budget,...

11 Jul

Posted at 08:40h in Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles,...

07 Jun

Posted at 09:55h in Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles,...

04 Jun

Posted at 07:41h in Marketing, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]TikTok’s days in the U.S. may be ticking down. On April 24, President Biden signed into law bipartisan legislation that gives the social media giant’s Chinese-based owner ByteDance until January 19, 2025 to sell TikTok or face...

15 May

Posted at 12:21h in Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Welcome to Cro Metrics' Paid Media Pulse, our series dedicated to bringing you the latest and most relevant insights in the world of paid media. Each month, our expert paid media team curates key trends and articles,...

08 May

Posted at 07:27h in Case Study, Conversion Optimization, Marketing, Strategy, Website Redesign by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In an effort to boost website conversion rates, many brands may be overlooking a powerful strategy: harnessing the power of visual social proof. In today’s fiercely competitive digital market, enhancing the persuasiveness of your online presence can...

15 Apr

Posted at 15:23h in A/B Testing Ideas, Conversion Optimization, Personalization by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Download our Comprehensive Guide to Experimentation Software  In the rapidly evolving digital landscape, the ability to test, learn, and optimize marketing strategies is more critical than ever. Experimentation software platforms offer the tools necessary to conduct A/B testing,...