AI VISIBILITY · SEO · AEO · GEO
Buyers now ask ChatGPT, Perplexity, and Google’s AI Overviews before they ever click. Other firms audit your presence and count your mentions. We do all of that, then tie every layer of visibility to the conversion metrics you actually report on.
Case Studies
Measured Where It Matters: The Moment of Decision
Starz · Streaming & Entertainment
How Starz Turned AI Search Visibility Into a +25% Organic Revenue Opportunity
Outranked on its own titles by IMDb and Wikipedia, and missing from AI answers, Starz got a unified SEO + AEO/GEO roadmap sized against subscription revenue — and the early wins landed fast.
+182 net new AI citations#1 AI share of voice in streamingAudit to roadmap in 5 weeks
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Everytown · Nonprofit / Advocacy
How Everytown Became — and Stays — the Answer in AI Search
Already strong in traditional search, Everytown needed to defend its lead where supporters now decide: inside AI-generated answers. A four-layer audit turned “AI search” into owned, assignable work.
#1 most-cited brand in its categoryNamed first by all 3 engines at the donation moment90-day defend-the-lead roadmap
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Every Layer of Modern Search
Get Found. Get Suggested. Get Recommended. Then Prove It Paid Off.
SEO · Get Found
Search Engines
Rank where people still search: technical health, content quality, site architecture, and authority on Google and Bing. The foundation everything else builds on.
AEO · Get Suggested
Answer Engines
Be the answer when platforms answer directly — AI Overviews, featured snippets, Perplexity, voice. Structured, extractable content wins here.
GEO · Get Recommended
Generative Engines
Be the brand AI models trust enough to recommend: entity authority, credible citations, and presence across the sources models learn from.
The Cro Metrics Layer
Performance
Every layer tied to sessions, conversions, and revenue influenced. If it doesn’t show up in the metrics you report on, it doesn’t count.
The Performance Difference
Visibility Without Conversion Is a Vanity Metric
AI visibility tools produce long lists of recommendations. Most firms hand you that list. We run every recommendation through your analytics first — sizing it against real search and AI demand and your actual conversion rates — so the roadmap is ranked by expected business value, not by whatever a tool flagged.
A typical AI visibility engagement
- Audit your presence across search and AI surfaces
- Improve content engagement
- Grow mentions, citations, and share of voice
- Hand you the tool’s recommendation export
An engagement with Cro Metrics
- All of that — audit, engagement, mentions, and presence
- Opportunities quantified with your analytics — real demand × your actual conversion rates
- Roadmap ranked by modeled revenue value, so the highest-impact work ships first
- Answer-share measured at decision moments — the prompts your buyers actually ask
- Wins reported in conversions and revenue, informed by 35,000+ experiments of CRO data
What We Report On
Three layers of visibility — and the fourth column other firms don’t have.
SEOOrganic sessions & new usersKeyword rankings & visibility shareSearch click-through rateTraffic to optimized pages
AEOFeatured snippet capturesPeople Also Ask appearancesAI Overview inclusionsQuestion-based query traffic
GEOBrand mentions in AI outputsCitations in AI-generated answersEntity presence & accuracyAI platform referral traffic
PerformanceConversion rate of AI-referred visitorsInfluenced conversions & revenueAnswer-share at decision momentsValue-ranked opportunity pipeline
HOW WE WORK
One Strategy. Every Layer of Modern Search.
SEO, AEO, and GEO aren’t three separate strategies — they’re three outcomes of one program. Whether you start with a 6–12 week Foundation Sprint or an ongoing partnership, every engagement moves through the same four phases, with your analytics deciding what ships first.
1. Audit & Discovery
We baseline everything: technical SEO health, content quality, and whether AI engines find, understand, and cite you today. Then we run it through your analytics to see which gaps actually touch revenue — so we start with a map of what each fix is worth, not a generic checklist.
2. Strategy & Architecture
Keyword and topic clusters organized by intent, structured data plans, and a brand narrative framework for how AI should describe you. Every opportunity is sized against real demand and your actual conversion rates, then ranked by expected value.
3. Implementation
Technical fixes, content that is scannable for search engines, extractable for answer engines, and trustworthy for AI recommendations — plus entity authority work across the sources AI models draw from. Shipped in priority order, highest modeled value first.
4. Measure, Learn & Iterate
Monthly reporting across rankings, answer presence, and AI citations — tied to sessions, conversions, and revenue influenced. We re-baseline AI answers monthly, adapt as platforms shift, and feed every learning back into the roadmap.
PROVEN IN PRODUCTION
+182
net new AI citations for a property across high-intent prompts tied to actual revenue
#1
AI share of voice achieved in a client’s category, ahead of far larger brands
6
AI surfaces tracked: ChatGPT, Gemini, Perplexity, Claude, Copilot, and Google AI Mode
5
weeks from kickoff to a prioritized, revenue-ranked roadmap
TOOLS CHANGE. OUR EXPERTISE DOESN’T.
Built to Work Across Every Stack
Discover What’s Next in Connected Consumer Experiences.
Get insights to help your team build cohesive, AI-informed consumer experiences that drive measurable growth.
OUR APPROACH
Why Global Marketing Leaders Choose Cro Metrics
We’re here to help marketing teams evolve as fast as the industry is changing. Teams choose us for our experimentation rigor and stay for how we partner: putting clients first, challenging the status quo thoughtfully, and driving real business impact.
Business Impact Partnership
Marketing teams face intense pressure to prove constant. We don't dress up attribution models or inflate ROI figures to make the numbers look good. Instead, we connect our optimization work directly to the business outcomes that matter to you. From customer lifetime value, acquisition costs, revenue per visitor to bottom-line growth. Our work together ties marketing performance to business drivers, so when you report results, you're speaking the language of business impact.
Human + AI Optimization
Customers don't experience your brand in silos so we don’t work that way. We optimize across the full connected consumer journey because that's how people actually engage with brands. From the moment someone discovers you in a search result or ChatGPT response to when they convert, return, and recommend you, we're tracking, testing and improving every interaction.
Experimentation as an Operating Principle
For nearly two decades, we've approached every client program through one lens: continuous validation. Build, test, learn, optimize, and scale what works. Experimentation isn't a single service we offer or a phase in our process. It's how we operate. Every strategic and tactical recommendation is backed by statistical rigor and insights from over 35,000 experiments across industries.
Deep Partnerships
From the start of our partnership, we immerse ourselves in our clients' business: how your customers think, what constraints your teams are navigating and where the real opportunities hide. You're partnering with people who understand what's at stake, can absorb complexity quickly, and make recommendations rooted in genuine knowledge of your business. Not a vendor. A partner who cares about getting it right.
CASE STUDIES
Momentum Made Together.
Real outcomes backed by strategy, human innovation, and relentless optimization.
