Author: Samantha McClure

Home > Articles posted by Samantha McClure (Page 3)

14 Mar

Posted at 08:08h in ecommerce, Marketing, Paid Media, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]April 24 is fast approaching, and Meta isn’t fooling around. Brands using the Meta “Shop” functionality must enable Checkout with Facebook and Instagram - essentially Meta’s in-app checkout feature - by April 24 or you will lose your...

18 Jan

Posted at 08:38h in ecommerce, Paid Media, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]As digital advertisers and marketers focus on achieving growth in 2024, don’t forget to thoroughly evaluate your 2023 Black Friday and Cyber Monday (BFCM) performance. Missing the mark on these increasingly important annual shopping events can make...

20 Dec

Posted at 06:07h in Marketing, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Back in the ‘70s, a research team at Stanford offered 56 preschoolers a simple choice: Would you like one marshmallow now or two marshmallows later? In the years since this sugary dilemma was posed to those kids,...

24 Aug

Posted at 10:43h in Paid Media, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Over the past several years, Google and Meta, the dominant online ad platforms, have invested heavily in using AI to make advertising more effective—and when embraced, we’ve seen these investments help advertisers succeed. However, driving strong performance...

10 Jul

Posted at 05:08h in ecommerce, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Do You Have a Landing Page Problem? The use of dedicated paid media landing pages (LPs)— pages separate from your primary website created for traffic from digital ads—is an age-old practice to move intent into purchase. They’ve been...

19 Oct

Posted at 08:51h in Marketing by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Earlier this year, Apple released iOS 14 with the App Tracking Transparency policy in tow. Now, many advertisers are stuck trying to determine the right way to reach iOS users, especially via Facebook and Instagram. With the release...