INTEGRATED DIGITAL MARKETING
Connected Journeys.
Gone are the days of growth at all costs. Cro Metrics aligns your digital journey with your priorities and KPIs so every touchpoint drives efficient acquisition, deeper loyalty, and measurable growth.
OUR SERVICES AT A GLANCE
One Partner. All Your Digital Marketing Levers.
One service or fully integrated, we unlock revenue potential across your entire customer journey.
Digital Journey & Conversion Rate Optimization
Full digital optimization that combines CRO, A/B testing, and personalization with a broader experimentation operating model, powered by predictive analysis and forecasting to maximize impact at every step of the journey.
Website Design and Build
AEO- and GEO-ready by design, our proven approach tests website designs as we build so your new site launches faster with lower risk and measurable lift.
Paid Media
Proven fundamentals, strengthened by continuous industry and AI advances, to lift ROAS and drive efficient growth.
Marketing Strategy & AI Consulting
Digital strategy and AI consulting that translate business goals into marketing plans, set governance and operating models, and identify where AI strengthens journeys and results.
Customer Journey Audit and Analysis
From first touch to repeat purchase, every step consumers take is mapped and the biggest opportunities are identified. A team of subject matter experts delivers a clear, prioritized action plan tied to the KPIs that drive your most important business metrics.
Lifecycle & Retention
Email, SMS, chatbots, and CRM with personalization and structured testing to increase repeat rate, raise LTV, and build loyalty you can control.
Analytics
Enterprise-grade analytics trusted by global leaders: transparent attribution, expert diagnosis and remediation, a modern data stack with rigorous data quality, and applied data science so your data reliably drives decisions and performance.
Marketing Services Amplified by Iris™
Iris is our proprietary growth marketing platform that unifies your analytics, testing, creative, and roadmaps in one system—with AI-powered tools that predict test outcomes, prioritize high-impact opportunities, and surface insights instantly to make our services more effective and your results more predictable.
Creative Services
Creative built to perform, using experimentation across design systems, video, ads, landing pages, and emails to unify your brand story, engage audiences, and connect journeys.
Connected Consumer Journeys Create:
100%
ROI positive within the first year of partnership
10X
ROI average for integrated growth clients
$1B+
in client growth delivered
2X
industry average win rate on experiments
TOOLS CHANGE. OUR EXPERTISE DOESN’T.
Built to Work Across Every Stack
Schedule a Meeting
Schedule a 30-Minute Strategy Consultation.
OUR APPROACH
Why Global Marketing Leaders Choose Cro Metrics
We’re here to help marketing teams evolve as fast as the industry is changing. Teams choose us for our experimentation rigor and stay for how we partner: putting clients first, challenging the status quo thoughtfully, and driving real business impact.
Business Impact Partnership
Marketing teams face intense pressure to prove constant. We don't dress up attribution models or inflate ROI figures to make the numbers look good. Instead, we connect our optimization work directly to the business outcomes that matter to you. From customer lifetime value, acquisition costs, revenue per visitor to bottom-line growth. Our work together ties marketing performance to business drivers, so when you report results, you're speaking the language of business impact.
Human + AI Optimization
Customers don't experience your brand in silos so we don’t work that way. We optimize across the full connected consumer journey because that's how people actually engage with brands. From the moment someone discovers you in a search result or ChatGPT response to when they convert, return, and recommend you, we're tracking, testing and improving every interaction.
Experimentation as an Operating Principle
For nearly two decades, we've approached every client program through one lens: continuous validation. Build, test, learn, optimize, and scale what works. Experimentation isn't a single service we offer or a phase in our process. It's how we operate. Every strategic and tactical recommendation is backed by statistical rigor and insights from over 35,000 experiments across industries.
Deep Partnerships
From the start of our partnership, we immerse ourselves in our clients' business: how your customers think, what constraints your teams are navigating and where the real opportunities hide. You're partnering with people who understand what's at stake, can absorb complexity quickly, and make recommendations rooted in genuine knowledge of your business. Not a vendor. A partner who cares about getting it right.
CASE STUDIES
Momentum Made Together.
Real outcomes backed by strategy, human innovation, and relentless optimization.
