LIFECYCLE & RETENTION
As AI reshapes discovery and platforms change the rules, owned audiences matter more than ever. We create lifecycle marketing programs that drive repeat purchases, increase engagement, and turn your customer list into a compounding revenue engine.
OUR SERVICES AT A GLANCE
Lifecycle Marketing Backed by a Team of Specialists.
From welcome sequences to win-back campaigns, we use email, SMS, and automation to keep customers engaged at every stage. Each channel is optimized individually and orchestrated together to maximize lifetime value.
Email
The foundation of lifecycle marketing. We design email programs that drive engagement, repeat purchases, and customer retention through strategic campaigns, behavioral triggers, and ongoing optimization based on performance data.
SMS
High-impact messaging for time-sensitive offers and updates. We use SMS strategically to complement email, reach customers in the moment, and drive immediate action without overwhelming subscribers.
Automations
Behavior-triggered sequences that engage customers at the right time. From welcome flows to post-purchase nurture and win-back campaigns, we build automations that scale personalized communication and drive predictable revenue.
Chatbot
Real-time engagement that answers questions, guides purchases, and captures leads. We deploy chatbots to support customer experience, reduce friction, and create conversion opportunities across your site and customer touchpoints.
CRM Integrations
Connect your customer data, marketing tools, and sales systems so information flows cleanly and teams can act on it. We integrate and configure your CRM to support segmentation, personalization, and accurate reporting across your lifecycle programs.
Marketing Services Powered by Iris™
Iris is our proprietary growth marketing platform that unifies your analytics, testing, creative, and roadmaps in one system—with AI-powered tools that predict test outcomes, prioritize high-impact opportunities, and surface insights instantly to make our services more effective and your results more predictable.
OUR CLIENTS ARE
100%
ROI positive within the first year of partnership
10X
ROI average for integrated growth clients
$1B+
in client growth delivered
2X
industry average win rate on experiments
TOOLS CHANGE. OUR EXPERTISE DOESN’T.
Premier Partners Across Your Martech Stack
Schedule a Meeting
Schedule a 30-Minute Strategy Consultation.
OUR APPROACH
Why Global Marketing Leaders Choose Cro Metrics
We’re here to help marketing teams evolve as fast as the industry is changing. Teams choose us for our experimentation rigor and stay for how we partner: putting clients first, challenging the status quo thoughtfully, and driving real business impact.
Business Impact Partnership
Marketing teams face intense pressure to prove constant. We don't dress up attribution models or inflate ROI figures to make the numbers look good. Instead, we connect our optimization work directly to the business outcomes that matter to you. From customer lifetime value, acquisition costs, revenue per visitor to bottom-line growth. Our work together ties marketing performance to business drivers, so when you report results, you're speaking the language of business impact.
Human + AI Optimization
Customers don't experience your brand in silos so we don’t work that way. We optimize across the full connected consumer journey because that's how people actually engage with brands. From the moment someone discovers you in a search result or ChatGPT response to when they convert, return, and recommend you, we're tracking, testing and improving every interaction.
Experimentation as an Operating Principle
For nearly two decades, we've approached every client program through one lens: continuous validation. Build, test, learn, optimize, and scale what works. Experimentation isn't a single service we offer or a phase in our process. It's how we operate. Every strategic and tactical recommendation is backed by statistical rigor and insights from over 35,000 experiments across industries.
Deep Partnerships
From the start of our partnership, we immerse ourselves in our clients' business: how your customers think, what constraints your teams are navigating and where the real opportunities hide. You're partnering with people who understand what's at stake, can absorb complexity quickly, and make recommendations rooted in genuine knowledge of your business. Not a vendor. A partner who cares about getting it right.
CASE STUDIES
Momentum Made Together.
Real outcomes backed by strategy, human innovation, and relentless optimization.
