PAID MEDIA
Our paid media specialists are growth marketers. Our team understands acquisition strategy, connected consumer journeys, and when other parts of the experience are slowing performance. That’s why performance lifts happen fast and results keep accelerating.
OUR SERVICES AT A GLANCE
One Expert Partner. All Paid Media Levers.
Connect your brand to the right audiences across search, social, display, and streaming. We build structured programs that balance acquisition and efficiency. Grounded in data, validated through testing, and managed for ongoing performance. Every channel works together to drive incremental growth, and reliable ROAS.
Search
Search captures intent from people already looking for your product or category. We organize campaigns and keywords for control, connect ads to the right landing experiences, and use ongoing testing to improve cost efficiency and conversion quality.
Social
Social reaches and nurtures target audiences where they spend time. We define audiences, offers, and creative per platform, then measure which combinations drive visits, leads, or revenue so spend moves to the strongest segments.
CTV
Connected TV extends media into premium video environments. We plan CTV as part of the broader media mix, align to audience targets, and connect exposure back to site and conversion behavior where possible.
Display
Display keeps your brand present across the journey. We use audience and remarketing tactics to re-engage visitors, support demand creation efforts, and provide assisted conversions that can be tracked alongside other channels.
Incrementality Testing
Incrementality testing separates what media caused from what would have happened on its own. We run structured tests across channels or geographies to verify lift, refine budgets, and protect efficiency as you scale.
Analytics
Enterprise-grade analytics trusted by global leaders: transparent attribution, expert diagnosis and remediation, a modern data stack with rigorous data quality, and applied data science so your data reliably drives decisions and performance.
Marketing Services Backed by Iris™
Iris is our proprietary growth marketing platform that unifies your analytics, testing, creative, and roadmaps in one system—with AI-powered tools that predict test outcomes, prioritize high-impact opportunities, and surface insights instantly to make our services more effective and your results more predictable.
OUR CLIENTS ARE
100%
ROI positive within the first year of partnership
10X
ROI average for integrated growth clients
$1B+
in client growth delivered
2X
industry average win rate on experiments
TOOLS CHANGE. OUR EXPERTISE DOESN’T.
Built to Work Across Every Stack
Discover What’s Next in Connected Consumer Experiences.
Get insights to help your team build cohesive, AI-informed consumer experiences that drive measurable growth.
OUR APPROACH
Why Global Marketing Leaders Choose Cro Metrics
We’re here to help marketing teams evolve as fast as the industry is changing. Teams choose us for our experimentation rigor and stay for how we partner: putting clients first, challenging the status quo thoughtfully, and driving real business impact.
Business Impact Partnership
Marketing teams face intense pressure to prove constant. We don't dress up attribution models or inflate ROI figures to make the numbers look good. Instead, we connect our optimization work directly to the business outcomes that matter to you. From customer lifetime value, acquisition costs, revenue per visitor to bottom-line growth. Our work together ties marketing performance to business drivers, so when you report results, you're speaking the language of business impact.
Human + AI Optimization
Customers don't experience your brand in silos so we don’t work that way. We optimize across the full connected consumer journey because that's how people actually engage with brands. From the moment someone discovers you in a search result or ChatGPT response to when they convert, return, and recommend you, we're tracking, testing and improving every interaction.
Experimentation as an Operating Principle
For nearly two decades, we've approached every client program through one lens: continuous validation. Build, test, learn, optimize, and scale what works. Experimentation isn't a single service we offer or a phase in our process. It's how we operate. Every strategic and tactical recommendation is backed by statistical rigor and insights from over 35,000 experiments across industries.
Deep Partnerships
From the start of our partnership, we immerse ourselves in our clients' business: how your customers think, what constraints your teams are navigating and where the real opportunities hide. You're partnering with people who understand what's at stake, can absorb complexity quickly, and make recommendations rooted in genuine knowledge of your business. Not a vendor. A partner who cares about getting it right.
CASE STUDIES
Momentum Made Together.
Real outcomes backed by strategy, human innovation, and relentless optimization.
