Author: Melanie Buck

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24 Apr

Posted at 23:12h in A/B Testing Ideas, Iris by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css="" uncode_shortcode_id="101097"] The Case for Rapid Response Optimization When a funding freeze hits or a major grant falls through, nonprofit leaders don’t have the luxury of waiting it out. They’re expected to do more with less, inspire urgency without...

20 Jan

Posted at 13:57h in Conversion Optimization, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Accessibility is more than a buzzword—it’s a fundamental necessity for any brand that seeks to build genuine connections and foster inclusivity. For brands that want to serve all audiences, especially those who have been historically marginalized or...

12 Nov

Posted at 14:29h in A/B Testing Ideas, Customer Journey Analysis, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Ah, Q4. That time of year when marketing leaders face a familiar scenario of using up that budget and demonstrating measurable impact before the clock strikes midnight. To help you make the most of your time and budget,...

08 Aug

Posted at 14:30h in Case Study, Conversion Optimization, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Price transparency has been making headlines as more momentum builds for the Hotel Fees Transparency Act. This bill requires short-term lodging brands to include mandatory fees in their advertised prices. While this might make some businesses nervous,...

07 Aug

Posted at 14:36h in Analytics, Customer Journey Analysis, Marketing, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]An in-depth Customer Journey Analysis has the power to refine your marketing strategies, accelerate growth, and completely transform your business. But a simple Google search will show you that doing these analyses comprehensively and accurately is anything...

18 Jun

Posted at 08:17h in Lifecycle, Strategy, Technical by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Migrating to a new Email Service Provider (ESP) can be daunting for any organization. The risks are significant, particularly when it comes to email deliverability. By following these steps and considerations, e-commerce companies can know when it’s time...

08 May

Posted at 06:47h in Conversion Optimization, Culture, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Most companies implement experimentation in some way, but the most successful ones make it a core part of their team structures. Amazon, Meta, the biggest brands in the world all dedicate and specialize their teams to optimize...

17 Apr

Posted at 11:36h in ecommerce, Lifecycle, Marketing, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]While e-commerce giants often dominate discussions on digital marketing strategies, we've witnessed those same giants leave dollars on the table by leaning away and reducing budgets from one tried-and-tested channel. What are nonprofits doing differently? They are...

16 Apr

Posted at 19:04h in Lifecycle, Marketing, Personalization, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In the ever-evolving digital marketing landscape, the allure of the "new" often captivates our attention. Whether it's the latest social media platform, innovative marketing tool, or emerging tactic, the quest for what's novel can sometimes overshadow the...

26 Mar

Posted at 16:58h in A/B Testing Ideas, Case Study, Conversion Optimization, ecommerce, Lifecycle, Marketing, Paid Media, Strategy by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Something I love about how we operate at Cro Metrics is that our structure allows us to derive learnings and insights into human behavior and apply those learnings across a wide range of industries we work with....