Gotcha! While we can’t actually read your thoughts (yet!), we can predict outcomes and prescribe the most effective course of action for future experiments. Pretty cool, right?
Meet ImpactLens – our super-smart predictive AI tool that’s here to make web optimization impact even better. Trained on thousands of past experiments, our AI analyzes the data, spots the patterns, and predicts test outcomes with around 70% accuracy. While not (yet) a crystal ball, it is certainly better than most industry win rates in the 20 – 40% range.
How Does ImpactLens Work?
ImpactLens is all about making smarter decisions. Here’s how it helps you get there:
- Get More Wins (The Ones That Matter): Sure, win rate might be a vanity metric on its own—but when you combine it with actual impact? That’s where the magic happens. ImpactLens helps you spot high-potential experiments and stack the odds in your favor.
- Move Faster, Smarter: Confidently prioritize experiments that deliver faster, meaningful results and deliver customer learnings and preferences more quickly.
- Go Big on Impact: Shift focus from “nice ideas” to the ones that move the needle. ImpactLens helps you zero in on what drives real business growth.
Check out this deep dive from our EVP of Product, Dave Albert, to learn more.
So, How Can You Get Your Hands On ImpactLens?
ImpactLens is part of Iris, our exclusive growth marketing platform that gives our clients the tools to win big with digital optimization and experimentation.
Mind reading might still be in sci-fi movies, but predictive AI like ImpactLens? That’s already here, and it’s changing the way businesses approach web optimization.
If you’re interested in learning more about how Iris and ImpactLens can help you prioritize high-impact optimization and accelerate your organization’s growth, let’s talk.