The Tinder Test – The Cro Show #003
Tinder got famous by letting people swipe their way to new relationships. Could a streaming subscription service use a similar interface to "swipe left" on customer churn? The answer might surprise you.
What You Need to Know About Experimentation, Site Performance & SEO
A common concern is how an optimization program may affect site load times and SEO. The good news is that experimentation, when done right, has minimal impact on both.
Tillys’ Hidden Product Photos: We Could Test That
While Tillys’ desktop shopping experience is solid, the mobile experience may be causing costly customer friction. Could this friction deter shoppers from tapping or clicking “Add to Cart”? We could test that.
