The Covid Messaging Effect – The Cro Show #002
Does adding visual callouts about Covid-19 to a website help or hurt non-profit donations? The answer might surprise you.
Colorescience’s Missing Subscription Incentive: We Could Test That
Those who use Colorescience products can do so knowing they’re not doing unnecessary harm to their skin. Yet, is Colorescience’s online purchasing options doing harm to the company’s bottom line? We could test that.
Static vs. Animated Hero Banners – The Cro Show #001
Which type of hero banner on a homepage leads to more revenue and sign-ups: static or animated? The answer might surprise you. Watch the pilot episode of The Cro Show.
Patagonia’s Checkout Distractions: We Could Test That
Customers of Patagonia can feel fulfilled knowing their purchases will impact the greater good. Yet, is the Patagonia checkout experience hindering those purchases? We could test that.