Learn How We Increased Leads 172% Using Boring Copy

In the movie Wall Street, Gordon Gekko proclaims, “Greed is good”!  While we don’t advocate avarice, we do help our clients become more profitable. So when you ask site visitors to take an action, such as signing up, purchasing, or moving one step (...) Read More

  • 5 MINUTE READ
  • 10.12.2014
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by Cro Metrics

11 Step Checklist for Creating Seamless Optimization for Your Business

Whether your business is couture apparel or digital marketing, nobody wants their "seams" showing. And nobody knows this better than Stella&Dot, which helps women entrepreneurs become independent stylists by selling fashion accessories. Just as beautifully (...) Read More

  • 5 MINUTE READ
  • 08.4.2014
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by Cro Metrics

Essential tools we use to drive growth at Cro Metrics

If growth hacking were a person, it might be Commander Data from Star Trek: The Next Generation. Okay, he was an android, (and a quantum leap more powerful than smart phones!) though he evolved considerably during the show's 7-year run, gaining emotion (...) Read More

  • 5 MINUTE READ
  • 05.7.2014
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by Cro Metrics

It’s Like Walking the Yellow Brick Road Without Ruby Slippers!

In The Wizard of Oz, the people living in Oz have never actually seen the Wizard. Yet he affects everything about how the city is run. Minus the Wizard, Oz would be a colorless town, not a destination that transforms lives. Optimization is like Oz. It's (...) Read More

  • 5 MINUTE READ
  • 03.24.2014
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by Cro Metrics

Make Monitoring Your Business Automatic

Unless you're analytical by nature, dealing with business metrics may seem mind-numbingly mundane or induce hair-pulling frustration. How much more exciting to focus on branding, business development, new products in the pipeline... Yet the numbers tell (...) Read More

  • 5 MINUTE READ
  • 02.17.2014
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by Cro Metrics

Growth Hacker Job Description

Looking to hire a Growth Hacker? We created a job description we’ve used to help others hire this position. You’re welcome to use it as-is or alter it to your company’s needs to hire your very own Growth Hacker or build a team. Read More

  • 5 MINUTE READ
  • 10.17.2013
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by Cro Metrics

What are important considerations for a home page video?

Originally answered on Quora: I help companies with conversion rate optimization.  One of my clients recently wanted to make most of their home page into a video that users had to watch prior to continuing.  As a result, I did a lot of user testing (...) Read More

  • 5 MINUTE READ
  • 09.27.2012
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by Cro Metrics

How to use the Must Have Score to Increase Conversion Rate

Sean Ellis's CatchFree recently released a product called MustHaveScore.com. It's a "concierge MVP" at this point, but I've been using it with all of my consulting clients and have had amazing success.  The reason it's successful is that it's a shortcut (...) Read More

  • 5 MINUTE READ
  • 05.7.2012
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by Cro Metrics

Self-Service SaaS is the future

There seems to be increasing momentum for companies to be formed around Software as a Service delivered in a self-service manner. I think this is the future for the following reasons: More profits. With little or no sales staff, it's more profitable (...) Read More

  • 5 MINUTE READ
  • 04.17.2012
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by Cro Metrics

Looking for a CTO? Show me your list of assumptions.

I get a lot of people that come to me looking for a CTO, or a developer, or someone to implement their idea.  I start asking about the subject area of the idea so that I can potentially point them in the right direction.  Is it an app?  Website?  SaaS? (...) Read More

  • 5 MINUTE READ
  • 04.6.2012
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by Cro Metrics

How to Become a Data-Driven Organization

There are many misconceptions about what "Growth Hacking" is about - there are job postings using the title Growth Hacker where they just want an SEO specialist or someone to manage a CPC campaign.  In reality, it's about deeply understanding your customers (...) Read More

  • 5 MINUTE READ
  • 04.4.2012
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by Cro Metrics

Tricking Your Customers Dilutes Your Brand

It recently came to my attention that Gilt is starting to offer full price items alongside their sale items.  This strikes me as the beginning of the end for Gilt, who built their brand on offering high quality items at amazing prices.  That is their (...) Read More

  • 5 MINUTE READ
  • 03.23.2012
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by Cro Metrics

Create a Daily Email to Manage Your Business

One quote I really like is "What gets measured, gets managed".  One of the things I've found which correlates with success is a simple daily management email going out to key stakeholders. It sounds like such a simple task, but it's much harder than (...) Read More

  • 5 MINUTE READ
  • 03.21.2012
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by Cro Metrics

The First Step in Starting Your Business: List Your Assumptions

Since I’ve worked around startups a lot, people frequently come to me asking for advice about pursuing a startup idea they have.  Usually the advice request is centered around how to get started with building or implementing it:  "I have idea X, but (...) Read More

  • 5 MINUTE READ
  • 03.15.2012
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by Cro Metrics

Businesses go on spring break too

I've noticed across several of the companies that I work with that there has been a corresponding slowdown in general activity, both in the number of small businesses signing up for new accounts and in the activity that these businesses are seeing in (...) Read More

  • 5 MINUTE READ
  • 03.15.2012
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by Cro Metrics