Leveraging Nonprofit Email Tactics for E-commerce Growth
While e-commerce giants often dominate discussions on digital marketing strategies, we've witnessed those same giants leave dollars on the table by leaning away and reducing budgets from one tried-and-tested channel. What are nonprofits doing differently? (...) Read More
- 5 MINUTE READ
- 04.17.2024
Four Ways To Maximize Your Email ROI In 2024
In the ever-evolving digital marketing landscape, the allure of the "new" often captivates our attention. Whether it's the latest social media platform, innovative marketing tool, or emerging tactic, the quest for what's novel can sometimes overshadow (...) Read More
- 5 MINUTE READ
- 04.16.2024
Top 6 A/B Testing Tools, Experimentation Platforms & Software in 2024
Download our Comprehensive Guide to Experimentation Software In the rapidly evolving digital landscape, the ability to test, learn, and optimize marketing strategies is more critical than ever. Experimentation software platforms offer the tools (...) Read More
- 5 MINUTE READ
- 04.15.2024
Three Things Nonprofits Can Learn from For-Profit Digital Marketing Strategies
Something I love about how we operate at Cro Metrics is that our structure allows us to derive learnings and insights into human behavior and apply those learnings across a wide range of industries we work with. This approach not only allows our clients (...) Read More
- 5 MINUTE READ
- 03.26.2024
The Big Meta E-Commerce Play No One is Talking About Drops April 24
April 24 is fast approaching, and Meta isn’t fooling around. Brands using the Meta “Shop” functionality must enable Checkout with Facebook and Instagram - essentially Meta’s in-app checkout feature - by April 24 or you will lose your Shop (...) Read More
- 3 MINUTE READ
- 03.14.2024
2024 Analytics Predictions: Beyond the Cookie
Analytics is undergoing a transformation, particularly with the shift away from third party cookie-based tracking. Predictions: Emphasis on first-party data and cookieless tracking solutions. Attribution models of the early 2020s inch closer (...) Read More
- 5 MINUTE READ
- 02.25.2024
Embracing Change: Predictions for D2C Growth Marketing in 2024
As we step into 2024, the marketing landscape for D2C subscription and memberships continues to evolve rapidly. It’s time to examine the top predictions, what they mean for marketers, and how to stay ahead in this ever-changing landscape. CRO Trends: (...) Read More
- 5 MINUTE READ
- 02.25.2024
Boosting Returns by 41%: The Power of Accessible Email Content
In an ever-more-digitized world where email continues to reign supreme as the primary mode of communication across personal and professional spheres, ensuring that your emails are fully accessible has become more than just a checkbox—it's a commitment (...) Read More
- 5 MINUTE READ
- 02.12.2024
Four Reasons to Graduate to Server-Side Experimentation
Businesses that experiment are the businesses that win. Companies that make experimentation their strategic advantage continue to outpace competitors who are relying on opinions and gut feelings instead of tried-and-true results. After over a decade of (...) Read More
- 5 MINUTE READ
- 02.6.2024
3 Signs Your Black Friday, Cyber Monday Digital Advertising Campaign Missed the Mark (And How to Turn It Around in 2024)
As digital advertisers and marketers focus on achieving growth in 2024, don’t forget to thoroughly evaluate your 2023 Black Friday and Cyber Monday (BFCM) performance. Missing the mark on these increasingly important annual shopping events can make (...) Read More
- 5 MINUTE READ
- 01.18.2024
Balancing Aesthetic Allure and Functional Finesse for Optimal Results in Web Design
In the ever-evolving web design landscape, companies constantly grapple with the dual forces of aesthetic and functional design. Site overhauls risk tilting too heavily toward one end of the spectrum, potentially alienating audiences and hindering conversion (...) Read More
- 5 MINUTE READ
- 01.10.2024
Is Your Growth Marketing Plan Passing the Marshmallow Test?
Back in the ‘70s, a research team at Stanford offered 56 preschoolers a simple choice: Would you like one marshmallow now or two marshmallows later? In the years since this sugary dilemma was posed to those kids, the enduring lessons it teaches us about (...) Read More
- 5 MINUTE READ
- 12.20.2023
Inbox Survival Guide: Preparing for Gmail and Yahoo’s Email Sender Changes in 2024
As digital marketers, we're well aware that the rules of engagement in the email marketing landscape are in a constant state of flux. It's just like gas prices—they keep changing; we adapt and keep on driving. The latest shift on the horizon comes from (...) Read More
- 5 MINUTE READ
- 12.11.2023
Meta Claimed $20,000 In Sales. Shopify Said It Was $90.
When it comes to your “source of truth” for understanding the efficacy of your paid media investment, what do you trust? The ad platforms? Google Analytics? Shopify or whatever your transaction platform is? Attribution has long been a third-rail (...) Read More
- 5 MINUTE READ
- 11.15.2023
Is Your Lifecycle Marketing Ready for Black Friday, Cyber Monday and Beyond?
With Black Friday and Cyber Monday just around the corner, there is no better time to talk about how critical email and SMS marketing are to sustaining revenue year-round. We consistently see that this power duo, if strategically paired with the right (...) Read More
- 5 MINUTE READ
- 11.8.2023
Unlocking Direct Relationships: The Power of Experimentation for Travel Companies
One of our clients in the travel industry—a leading resort brand management, travel and hospitality group—has added over $4 million in annualized profit to their projected bottom line this year simply by using experimentation. Another has increased (...) Read More
- 10 MINUTE READ
- 10.19.2023
The Traditional Website Redesign Is Dead
Recently, we received a call from a company that redesigned its website and almost immediately experienced a 30% drop in conversions. Scrambling, they rolled back some of the changes to stop the hemorrhaging with limited success. But the genie was (...) Read More
- 5 MINUTE READ
- 10.2.2023
How Subscription Services Can Stop the Churn Treadmill
We've reached a saturation point with subscription services, 96% of US consumers have at least one subscription* for everything from streaming to meal kits to fashion boxes. Even as the overall subscription service market grows, customers say they are (...) Read More
- 5 MINUTE READ
- 09.19.2023
Why AI Means You Need To Change Your Paid Media Strategy
Over the past several years, Google and Meta, the dominant online ad platforms, have invested heavily in using AI to make advertising more effective—and when embraced, we’ve seen these investments help advertisers succeed. However, driving strong (...) Read More
- 5 MINUTE READ
- 08.24.2023
Ditch Campaign Landing Pages, Think Long-Term Growth
Do You Have a Landing Page Problem? The use of dedicated paid media landing pages (LPs)— pages separate from your primary website created for traffic from digital ads—is an age-old practice to move intent into purchase. They’ve been the online (...) Read More
- 15 MINUTE READ
- 07.10.2023