In this edition of Women in Growth Marketing, we’re spotlighting Tiffani Driscoll, a Senior Program Manager at Cro Metrics. Tiffani shares her career journey, lessons learned, and insights on shaping the future of growth marketing.
Can you introduce yourself and share a bit about your career journey?
My name is Tiffani Driscoll, and I am a Senior Program Manager at Cro Metrics.
I think my career path has a similar arc to a lot of people in that I didn’t really plan to end up where I am now. I came out of college with a degree in Art History and was not totally sure what I wanted to do, so I started to apply for jobs that looked interesting.
I ended up working at a marketing agency where I was able to get hands-on experience with a lot of different aspects of marketing—Paid Media, Lifecycle, CRO, SEO, Social Media Management, etc. I was really drawn to CRO in that time. I liked the idea of being able to create websites that not only worked well and looked good, but were tested to make sure that they resonated with a company’s audience.
That’s what led me to Cro Metrics. Since then, I’ve enjoyed developing my skills in managing CRO programs and digging into larger-scale projects. Recently, I’ve been working with companies on full-website redesign and rebuilds, and I love digging into the complexities of those projects while collaborating with our amazing team of Growth Strategists, Data Analysts, Designers, Engineers, and QA Analysts.
What excites you most about working in this industry?
One thing I like about this industry is that it’s always evolving and changing. Even if a client’s high-level goals might not change over time, the way we go about achieving those goals adapts with changes in technology, the market, and the data we have available.
We’re consistently looking for new opportunities and ways to level up our work, which keeps things fresh and exciting.
Have you faced any unique challenges as a woman in this field? How did you overcome them?
I think it can feel really daunting to try to break into a particular industry or role. I know I sometimes felt like there was no way I could manage some of the things I do now. But keeping an eye out for opportunities can go a long way to getting you there.
Even the smallest things—like talking with coworkers who are doing things you’re interested in or volunteering for projects where you might learn something new—can help. Being able to say ‘yes’ to opportunities can be major.
What advice would you give to women looking to break into or advance in growth marketing?
Remember what’s important to you in your job and your life to keep perspective.
For me at work, it’s mostly the people. I like my coworkers and my clients, and I want them to succeed and feel good about their work. That helps me keep perspective when I start to feel a bit bogged down.
What changes would you like to see in the industry to better support women’s career growth?
I think creating more spaces for people to be vulnerable about their anxieties and fears, as well as their hopes and goals, without judgment would be great.
I think this goes for everyone, regardless of their demographic, but I have enjoyed connecting with my female coworkers specifically because we can often relate to each other’s experiences.
Connect with Tiffani over on Linkedin
At Cro Metrics and beyond, women in growth marketing are shaping the future of the industry through innovation, collaboration, and strategic leadership. If you’re looking to connect with like-minded professionals, share insights, and support one another’s growth, we invite you to be part of the conversation. 👉 Get involved today!