ONGOING SERIES

Women in Growth Marketing

Join the Community

The Women in Growth Marketing series is designed to uplift, connect, and inspire women within the growth marketing ecosystem. 

While the concept of women’s professional networks isn’t new,  there remains a gap in the world of growth marketing. Our goal is to create a vibrant community of like-minded women, forging genuine connections and harnessing the power of collective support to help women rise in leadership, strategic influence, and career growth.

Key goals we aim to achieve in the first 6 months:

  • Create Community: Encourage real, lasting connections among participants, beyond surface-level networking. At the 3 month mark, we hope to have enough buy-in and momentum for a meaningful slack channel community.
  • Support Growth: Provide a space for women to share and connect on industry challenges, gain insights, and support each other’s professional journeys.
  • Build Momentum for an Event: Generate enough interest and engagement to justify an in-person event at the beginning of Q4 2025 or Q1 of 2026 where this community can deepen connections and impact.

Participation Options:

We have two main avenues to participate during our pilot phase.

  1. Video Interview: Sign up to be interviewed! We’ll send you a set of questions beforehand, but we also want to hear your authentic thoughts. If it’s not on the list, it’s still fair game.We’ll schedule a 30–45-minute Zoom meeting for the interview. After we record, you’ll have the chance to review the uncut footage and flag any questions or answers you’d prefer to omit. Then, we’ll edit the final video and send it to you for approval. Once you give the green light, we’ll schedule its launch!
  2. Blog:
We understand not everyone loves being on camera—totally fair! That’s why we offer a blog version of our interview. We’ll send you a form with our bank of questions; simply fill it out and submit.
    After we receive your submission, we’ll create a blog interview and send it to you for final approval. Once you say “yes,” we’ll launch it!

Our questions fall into 4 categories:

  • Get to know you and your career path
  • Community and mentorship
  • Growth strategies and projects
  • Future

Frequently Asked Questions:

Do I need to have a marketing title to be a part of the series? 

No! As long as you work in growth marketing in some capacity, you’re absolutely welcome. Whether you’re in HR at a growth marketing agency, a data engineer or analyst at a growth marketing SaaS company, or in leadership driving a top-tier growth marketing program within a D2C organization—this series is for you and everyone in between.

How will this content be used?

The full interviews will be published on YouTube and the Cro Metrics website, with short clips used for promotion on LinkedIn.

Blogs will be posted on the Cro Metrics website, and 1–2 questions will be shared on LinkedIn for promotional purposes.