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In the interim, please check out some of our thoughts on the world of web experimentation and personalization.
What You Need to Know About Experimentation, Site Performance & SEO
A common concern is how an optimization program may affect site load times and SEO. The good news is that experimentation, when done right, has minimal impact on both.
The Covid Messaging Effect – The Cro Show #002
Does adding visual callouts about Covid-19 to a website help or hurt non-profit donations? The answer might surprise you.
Static vs. Animated Hero Banners – The Cro Show #001
Which type of hero banner on a homepage leads to more revenue and sign-ups: static or animated? The answer might surprise you. Watch the pilot episode of The Cro Show.
The Optimization Process: Insights for Program Success
To take advantage of the benefits of conversion rate optimization within your organization, you must implement an experimentation program. To do so, you’ll need to develop and follow an optimization process.
