We’ve received your inquiry and will be in touch soon.
In the interim, please check out some of our thoughts on the world of web experimentation and personalization.
May 15, 2025
What Went Down at Google’s Lead Gen Innovation Lab (Besides Almost Getting Kicked Out)
In May 2025, Google hosted a Lead Gen Innovation Lab in Atlanta. 250 marketers from across the country braved gridlocked Atlanta traffic for a chance...
May 12, 2025
Turning One Win Into Many: How to Multiply the Impact of Your A/B Test Wins Across Channels
So, you ran a killer A/B test on your website or landing page. One version clearly won, conversions soared, and your team felt like absolute geniuses. 🙌 But now what? If you stop there, you’re leaving serious growth