Build a World-Class Analytics Program with Cro Metrics
Understand your customers, get a grasp on your marketing impact, and
capitalize on opportunities.
Actionable Data That Informs Decisions
Across The Enterprise
Say goodbye to disparate systems and experience unified, trusted data and reporting that is immediately actionable.
Get out of spreadsheets and BI tools that no one knows how to use.
Identify friction points in your UX to surface A/B testing opportunities
Understand your best-performing ad channels and campaigns that drive awareness through conversion
Discover what’s resonating with your customers in your Email, SMS, and Push Marketing—keeping them engaged and loyal
Gauge your SEO, social, and content marketing strategies and how they best complement your other efforts
Trusted by Some of the World’s Top Organizations
A Platform Built on Sound Data
Our unified data methodology integrates seamlessly with all your marketing platforms,
creating true identity management with malleable attribution modeling.
We integrate seamlessly
with your MarTech stack
Revenue data directly
from your source of truth
Never worry about
maintaining integrations or APIs
Address Wasteful Spend and Double Down on High Performing Channels
Get the data you need to make informed decisions and pivot quickly to capitalize on high-value channels and audiences. Our customizable attribution modeling looks across all channels, helping you understand performance at-a-glance alongside detailed reports.
Incorporate both click and view-based attribution to get a full picture of the Customer Journey
Look at attribution in the aggregate, campaign level, or all the way down to individual conversions
Quickly react and adjust channel spend based on real-time data
Hone in on your ideal customers by pushing audience segments to advertising and marketing platforms
Deliver offline conversion events to ad platforms to improve targeting and lower acquisition costs
Set and Track Your Goals
What use is reporting that doesn’t align with your goals and clearly convey benchmarks? Unlike generic analytics, our reporting allows us to set goals and track those together.
Tailored to Your Business and KPIs
Every business has unique challenges. Out-of-the-box data isn’t going to cut it. Once we understand your business and goals, we’ll tailor your analytics and reporting to give you exactly the data you need—from executive-level views to highly-granular analysis to find needle-in-the-haystack opportunities in reaching your most valuable clients.
Funnel Analysis That Doesn’t Suck
Drop-off rate only tells a partial story. Our reports help you truly uncover visitor behavior by audience segments, revealing actionable opportunities to test and learn.
Your Dedicated Team
Reporting is only the beginning. To truly understand your data, you’ll have a team of Analysts and Strategists as an extension of your team. Not only to ensure data governance and hygiene, but to also present strategies to drive deeper impact across your marketing channels. And of course, we can implement those strategies too, with our experiment-led Conversion Rate Optimization, Paid, and Lifecycle Marketing programs.
