Cro Metrics Reading List

As an experimentation company, we’re focused on learning new things. The books on this reading list have helped to shape our company and define our culture. Whether you’re looking for your next great read or a some insight to help tackle your biggest problem, you’re sure to find something great on this list!

Management Reading List

The books on this reading list have changed the way our leadership team thinks about management. These books will challenge what you think it means to be a leader. If you want an insight into how we think about running Cro Metrics, the books on this list are a great first place to start.

High Output Management — Andy Grove

The Love Fix — Tara Fields

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity — Kim Scott

Primed to Perform — Neel Doshi and Lindsay McGregor

Just Listen — Mark Goulston

Inside the Tornado — Geoff Moore

The New One Minute Manager — Ken Blanchard

What Got You Here Won’t Get You There — Marshall Goldsmith

The Why of Work — Dave and Wendy Ulrich

How To Win Friends & Influence People — Dale Carnegie

Influence: The Psychology of Persuasion, Revised Edition — Robert Cialdini

Influencer: The New Science of Leading Change — Kerry Patterson

Leading the Unleadable: How To Manage Mavericks, Cynics, Divas, and Other Difficult People — Alan Willett

Extreme Ownership by Jocko Willink and Leif Babin

Books About Persuasion, Productivity, and Process

At Cro Metrics, we believe that books on a reading list should help to challenge the way you view the world. These books have helped us to develop new insights, sharpen our approach, and level up our practice.

Payoff: The Hidden Logic That Shapes Our Motivations –Dan Ariely

ProActive Selling — William “Skip” Miller

Only the Paranoid Survive — Andy Grove

The Checklist Manifesto – How to get Things Right — Atul Gawande

Competing Against Luck — Clayton Christensen

The Principles of Product Development Flow: Second Generation Lean Product Development — Donald G. Reinertsen

The Ultimate Sales Machine — Chet Holmes

What Customers Want — Anthony W. Ulwick

Don’t Make Me Think — Steve Krug

Getting Things Done: The Art of Stress-Free Productivity — David Allen

Deep Work: Rules for Focused Success in a Distracted World — Cal Newport

To Sell Is Human — Daniel H. Pink

Taking The Work Out Of NetworkingKaren Wickre