As a Director, Data Products, Mark is responsible for making sure the data we give our clients is accurate, complete, and as helpful as it can be. Mark began digging into data after years of working as a marketer and SEO Specialist. He has spent the last few years exploring every aspect of Google Analytics, Google Tag Manager, and all things analytics. He still draws on his time from the client side to help him understand what our customers need to know to make sure that their data is driving the right decisions.
When he is not working, he spends his time with his family, living in the Appalachian Mountains of East Tennessee.