Kate Caulfield is the Director of Design at Cro Metrics, where she leads with a focus on visual design, user experience, and data-informed experimentation. With nearly 20 years of experience spanning traditional advertising, digital strategy, and product design, she brings a deep and versatile background as a Creative Director, UX/UI Designer, and Design Strategist.
Kate is passionate about the intersection of design and business outcomes, and has a proven track record of advocating for users while driving measurable results. She excels at building and mentoring high-performing design teams and is committed to making design a strategic advantage for both Cro Metrics and our clients.
Based just outside of Detroit, Michigan, Kate is also a proud boy mom who loves food and trying new things. When she’s not designing, you’ll likely find her out on an adventure with her son—whether it’s hiking in the forest, magnet fishing, metal detecting, road-tripping, or (maybe) hunting Bigfoot.