Candy is a Program Manager at Cro Metrics, where she brings a unique blend of business ownership, behavioral health experience, and a passion for conversion optimization. With a background in anger management therapy and a sharp eye for strategy, she helps clients uncover what drives user behavior and turn insights into impactful experiments. Currently pursuing her MS in Digital Marketing, Candy joined Cro Metrics to deepen her work in user-centered growth. Outside of work, she enjoys hiking, self-improvement books, and baking cookies she claims are “for the neighbors” (but let’s be honest – they’re not).