James Buo
James joins Cro Metrics with over 15 years' experience in print and digital marketing, with most of his time spent designing for family entertainment centers. Mixing creative and technical capabilities, James is always looking for ways to make user experiences better, while focusing on brand building.
James currently resides in Northeast Ohio, and in his spare time, he enjoys playing video games, going to concerts, and spending time with his wife and two boys.
Gayle Wilson
Gayle comes to Cro Metrics with 14 years of web development and marketing experience in the insurance and financial services industries. In her previous roles, she helped businesses of all sizes, from individual agents through Fortune 100 companies, to create and implement successful marketing campaigns.
Gayle lives in Littleton, CO and enjoys spending her free time with her husband and two sons. She loves hiking, reading, cooking and traveling.
Magalie vanDijk
Magalie comes to Cro with extensive project management experience. After completing her Masters of Marketing Management at Boston University, her love for optimization led her to join the Cro Metrics team as a Program Manager. She is passionate about process improvement and UX design, and finds importance in building strong client relationships.
When she is not at work, Magalie enjoys traveling, cooking, painting, and spending time with her chihuahua/pug mix named Tank. She also has high hopes for her new balcony vegetable garden. Right now, she can be found in Magnolia, TX.
Natalie Nicholas
Natalie joins Cro Metrics with experience in web design and project management for B2B E-commerce websites. She developed an interest in CRO to better understand user behavior, and explore how data-driven insights pose creative solutions for business growth.
Never one to shy away from obstacles, Natalie embraces challenges that allow her to exercise her creativity. She enjoys being part of the design team where she can apply her enthusiasm for experimentation design to helping companies reach their goals.
A Wisconsin native, Natalie graduated with a BBA in Marketing from UW-Eau Claire, and now resides in Minnesota with her adorably dopey golden retriever.
Ryan Zigler
Now based in Northwestern Minnesota, with his wife and three boys, Ryan grew up in the Twin Cities metro area where he began his career in the financial industry after majoring in Political Science at Saint John’s University. His love for technology, problem-solving, and tinkering lead to learning how to code as a hobby and ultimately inspired his transition into becoming a full-stack software engineer.
When he isn’t at his desk, Ryan loves to watch/play hockey, tries to play as much golf as life (and Minnesota weather will allow), and enjoys traveling, hiking, BBQing, and generally anything that gets him outside.
Isabel Green
Isabel started her career as an Account Executive for a South Florida Advertising Agency, specializing in interactive media. There, she thrived on cultivating relationships with local and international clients and strategizing multi-media marketing campaigns. Her enthusiasm for supporting clients, curiosity for A/B testing, and love of tech led her to join the Cro Metrics team as a Program Manager.
Isabel lives in South Florida with her husband and triplets and can typically be found jamming to 90s pop music.
Christine Lee
Christine comes to Cro Metrics with a B.S. in Business Administration and Finance with 7+ years of experience in banking operations and client service, and 8+ years experience in UI/UX design, quality assurance, automation, and performance testing for various start-up and enterprise software development projects.
Within Christine’s tenure at Cro Metrics, her attention to detail, strive for efficiency, and client-focused work ethic have been valuable in her roles. She started in QA, moved into leading Program Management, and independently led the Quality Assurance team. Now, Christine is leveraging her extensive knowledge and experience to lead one of our major clients in upholding the highest quality standards, driving process innovation, and fostering cross-functional collaboration to ensure the success of their experimentation programs.
Christine resides in California. In her spare time, she enjoys board game nights, badminton, singing, playing piano, and going on new adventures with her husband, baby boy, and bunny-son, Binxy!
Ross Joo
Despite growing up as a hobbyist programmer, Ross started his career in search marketing within the hospitality industry. After identifying inefficiencies in his team's day-to-day work, he took a deep interest in building automated tools and scripts that eventually inspired his transition into a front end developer. Before joining Cro Metrics, Ross was a Senior Front End Developer with several years of experience in building and launching high exposure websites and applications.
Based in Northern Virginia with his wife and two boys, Ross enjoys watching Premier League football, playing piano and video games, and keeping up with the industry's latest technologies.
Kim Conder
Kim has a background in marketing strategy and in-house creative leadership. While seeking a more technical understanding of user experience and experimentation research, she discovered the world of CRO and is now a Program Manager for Cro Metrics. Her experience with design and client-side business strategy, combined with her attention to detail all help to ensure every experiment maximizes both UX and business results for clients.
Kim currently resides in Durham, NC with her husband and two furbabies of the feline variety. She enjoys reading, collecting defunct video games, and planning her next travel adventure.