Carol Thompson
Carol brings a 30-year signature for energetically leading teams through business transformation as a senior and c-suite executive for large and small global enterprises. Whether pre-revenue, Fortune 500, private, or non-profit organizations, Carol is known for consistently improving performance in a variety of sectors including technology, capital goods, energy, and automotive. She enjoys leading companies to drive unparalleled results, operational prowess, and interdisciplinary capabilities. Beyond a love of business, Carol’s interests include global travel, animal welfare, environment, education, and social causes. These are secondary to time spent with her son and his young family.
Kristin Drake
Drake is a Growth Strategist at CRO Metrics. She brings marketing knowledge honed through 5+ years specializing in SEO and email marketing, plus two years executing on eCommerce and Lead Gen testing programs. She thrives when she’s connecting with clients, setting goals, and crushing them.
Off-duty, Drake fine-tunes to-do lists and loves talking productivity. From conquering trails to chasing thrills, she's an adventure aficionado. The travel bug bit her hard, she's regularly sharing stories and planning the next escapade. Currently, she's 5 continents down and 27 countries checked.
Melanie Buck
Melanie has led some of the biggest digital efforts in politics and non-profit advocacy. From 2010 to 2020 she represented national high-profile campaigns and organizations, from Senator Kirsten Gillibrand (D-NY) and the Democratic Governors Association to the Sierra Club and Amnesty International.
She’s an expert in lead generation, testing and optimization and fundraising, and is well-versed in creating and exceeding key performance indicators, having led her clients in acquiring over 15 million qualified digital supporters and raising over $75 million in low-dollar individual contributions.
She has unique experience scaling high-growth companies, serving as an Executive Vice President, Managing Director and President of digital marketing agencies. Her early and sustained success has been driven by a deep dedication to building effective teams through empathetic leadership and emotional intelligence.
She’s equal parts homebody and adventurer and has spent time on six continents. She enjoys spending time with her fellow explorers in the Bay Area while trying to maintain household equilibrium despite the best efforts of two crafty and acrobatic cats.
Montanna Cross
Montanna brings 5+ years of experience with content creation, paid media, email marketing and reporting on website analytics. Her passion for digital marketing and helping her clients win led her to join Cro Metrics.
Montanna currently resides in Tennessee with her husband, son and 2 Australian Shepherds. She enjoys spending time with her family, cheering on the Georgia Bulldawgs, and taking frequent strolls through TJMaxx/HomeGoods.
Dhary-Anne Davilmar
Dhary-Anne comes to Cro Metrics with an extensive background in healthcare, specifically neurosurgery. She graduated with her B.S in Neuroscience and Behavior and spent several years working in the healthcare field. She decided to make the switch into the technology field by taking the self-taught coding route and creating user-friendly websites and small projects. Her tenacity to find the right company for her entrance into the tech world led her to Cro Metrics, where she finds joy in helping curate the most optimal user experiences.
When she’s not working, Dhary-Anne likes to spend her time enjoying the sun by the beach, exploring hole-in-the-wall restaurants around her city, and finding new books to read.
Jillian Adams
Jillian Adams leads Cro Metrics' People team while taking a "customer approach" to the People function. Just like our customers, each employee is on a journey from the moment they find out about Cro Metrics through their ongoing Croreer development. Understanding and acting on the value of each team member is as paramount as our commitment to our customers
In her 20+ year career, Jillian has worked with companies from start-ups to Fortune 25 brands helping them build cultures and an employee experience which challenges the status quo, brings the human back into HR, and problem solves for both the business and the people who run it.
When not nerding out on human behavior, Jillian fills her cup by spending time with her fave human, her husband, Mike, family and friends. You can find her traveling, doing anything outdoors, holed up with a book, acting, singing, dancing and trying about anything twice.
Adrian Cabrera
Adrian joins Cro Metrics with 10+ years of experience across marketing, analytics, and web development.
Prior to his role here, he was the director of marketing and analytics at a university in Chicago, empowering his team to create meaningful and measurable impact through SEM, paid ads, and data analytics. Adrian began his career in IT and web development before transitioning to digital marketing and analytics, and he is excited to bring the disciplines together in his role as a Sr. Web Data Analyst.
Adrian spends his free time riding his electric scooter, trying new foods, and traveling the world.
Alyssa Scharff
Alyssa’s career in analytics started from a love of reporting, data, and helping people. She has always loved technology and has been fascinated by the user experience and the psychology behind choices. She jokes that she loves data because she is just so curious about what other people are doing.
Alyssa lives in Lancaster County with her partner, 3 dogs and a cat. She loves reading, learning new crafts, and trying new restaurants with friends.
Gavin Fry
Based in Mount Joy, Pennsylvania, Gavin grew up in the Susquehanna Valley where he took to problem solving and technology at an early age. He began his career working as a cook through high school and college, eventually graduated with a Bachelor’s in Computer Science from Millersville University. Throughout his early years and secondary education, he often coded as a hobby, finding enjoyment in the problem-solving nature of the task, as well as the debugging that came along with it.
When not working, Gavin enjoys watching films, playing video games, reading books, and getting outside however he can.
Mark Oliver
As a Director, Data Products, Mark is responsible for making sure the data we give our clients is accurate, complete, and as helpful as it can be. Mark began digging into data after years of working as a marketer and SEO Specialist. He has spent the last few years exploring every aspect of Google Analytics, Google Tag Manager, and all things analytics. He still draws on his time from the client side to help him understand what our customers need to know to make sure that their data is driving the right decisions.
When he is not working, he spends his time with his family, living in the Appalachian Mountains of East Tennessee.