Briana Parnell
Briana brings a wealth of project management experience to Cro Metrics. With a background that blends strategic marketing and project management, Briana launched her career by overseeing nationwide trade shows for a prominent manufacturing company in South Florida. Her enthusiasm for innovative marketing strategies led her to join Cro Metrics as a Program Manager, where she excels in cultivating strong client relationships and optimizing operational processes.
Outside of work, Briana enjoys delving into various artistic crafts including sewing, painting, and pottery. She also enjoys spending time outdoors, often hiking with her dog Leela—who's usually busy chasing squirrels along the trail.
Mandy Heady
Mandy Heady is a accomplished marketing strategist with extensive expertise in conversion rate optimization (CRO), analytics, and A/B testing. She joins Cro Metrics following senior roles where she led optimization programs for global clients, driving significant increases in conversion rates and revenue. Amanda has a proven track record of achieving substantial growth and client success through data-driven strategies and experimentation.
Mandy lives in Atlanta, GA with her husband, their two dogs and two cats. Outside of work, she enjoys rowing, hiking, climbing, cycling, and relaxing at home.
Coby Kavanaugh
Coby Kavanaugh brings over a decade of experience in digital technology, software development, and product management in healthcare, insurance, and InsurTech industries. As the former Director of Software Engineering at Rhino, he led a global engineering team through new product launches, product optimizations, and the technology integration post-acquisition. At American Family Insurance, Coby managed several digital cross-functional engineering teams and launched multiple innovative products leveraging AI/ML, and led the adoption of new technologies like AWS, Node.JS, and React.JS. Previously, at Epic Systems Corporation, he managed several multi-million-dollar healthcare revenue cycle implementations around the nation. Coby holds a BA and MBA from the University of North Carolina at Chapel Hill and resides in Madison, WI where he pursues endurance sports with his family.
Brian Bailey
Brian has been interested in technology from a young age. He’s been developing websites since center tags were in fashion! Brian earned a master’s degree in information technology and management at Illinois Tech where he now serves as an adjunct professor. Prior to Cro Metrics, Brian spent 12 years in higher education as the director of web development, building and managing the university’s web infrastructure.
Aside from tinkering with technology, Brian likes to spend his time cooking and playing video games. Outside of the house, he enjoys scuba diving, sailing, snow skiing and taking walks with his wife and vizsla.
Nate Schraan
Nate Schraan serves as Financial Controller of Cro Metrics. In this role, Nate has overall responsibility for financial reporting, planning and budgeting, regulatory compliance, accounting, and ensuring the strong financial health of Cro Metrics. Nate has previously held finance and accounting leadership roles across a spectrum of industries and organizational structures such as private equity-backed firms, Fortune 500 firms, and single member owned businesses. Nate holds a bachelor's degree in accounting from St. John’s University and earned his master's in business administration at University of Wisconsin River Falls Graduate School of Business. He is a Certified Public Accountant, (Inactive) from the state of Minnesota.
Nate’s interests include spending time with family & outdoor pursuits of golf, running, & hiking.
Luke Driscoll
Originally from Sydney, Australia, Luke is now based in Cambridge, Massachusetts, where he first came to study at Harvard University. His love for problem-solving and all things puzzles led to him pursuing a career in software. His work has taken him from film production companies, to ed-tech firms, to e-commerce sites, and now to Cro-Metrics!
When he isn't at his desk, Luke can be found logging movies on Letterboxd, snowboarding, or stress-watching the Patriots, Red Sox, Celtics, or Bruins.
Amanda Klitsch
Amanda Klitsch is a seasoned senior digital marketer with over 11 years of experience in digital marketing, integrated strategy, and demand generation. She joins CRO as Sr. Integrated Growth Strategist following agency roles leading strategy development for Enterprise and Startup organizations across diverse industries such as technology, healthcare, higher education, and e-commerce.Amanda, her fiance Jordan, and their 2 cats live in Frederick, MD.
When she’s not working she’s most likely roller skating, reading, translating Shakespeare for fun, or hanging out with her niece, Nora.
Amanda Zinke
Amanda comes to Cro Metrics with 17 years of advertising experience. This includes an extensive background in account and project management, website design and development, along with managing both nationally recognized and local brands. She has a solutions-oriented mindset with a knack for enhancing processes. Amanda approaches both her life and career with confidence, adaptability, realism, and always with a sense of humor.
Amanda lives in Michigan with a blended family of her boyfriend and four kids between them. On any given day they juggle the controlled chaos of sports, music and co-parenting with a lot of love and laughter. In their free time they can be found hiking, discovering new cocktails, or hosting parties at their basement bar.
Travis Jones
12+ years of experience in the always-changing Digital industry has forged Travis' current role as Director of Performance Marketing; working alongside CEOs and Marketing Directors to ensure their companies reach their full potential by fueling sale and lead funnels with holistic, analytically-driven marketing strategies.
Travis proudly resides in Atlanta, Georgia. Outside of work he enjoys spending time with his wife and two daughters, basketball, and music. He has a decade of live performance experience, including standup, improv, and sketch comedy.
Samantha McClure
Samantha comes to Cro Metrics with 13+ years of experience leading marketing operations and strategy. Between her time spent as a Marketing Director at a medical device manufacturer and her tenure in senior leadership at branding and digital agencies – her work has helped companies from across nearly every industry vertical to grow, scale, and succeed in their respective marketplaces.
When she’s not working, Samantha is an avid traveler and dog lover. If there’s a road trip that offers the possibility of a dog friendly hike, Samantha, her partner and their Aussie are always up for it.