Gopika Krishnakumar
Gopika recently earned her Master’s degree in Marketing Analytics, marking a significant pivot from her early career in graphic design. During her time as a designer, she discovered a passion for the strategic, data-driven side of business through close collaboration with analysts. Today, Gopika seamlessly blends a sharp eye for data with a creative mindset.
Outside of work, Gopika can often be found on the badminton court, relaxing in a park, or experimenting with new recipes in the kitchen. She also enjoys unwinding with a good show or movie. A fun fact about Gopika: she was an Indian-classical dancer and has recently rekindled her love for the art form. Naturally curious and always seeking new challenges, Gopika is excited to grow alongside her talented teammates.
Sara Katz
With over five years of experience as a project manager, Sara Katz is known for leading impactful digital initiatives for both non-profit organizations and e-commerce brands, including website builds, product launches, A/B testing, and conversion rate optimizations. She thrives in collaborative environments and has a proven track record of aligning business strategy with technical execution.
Sara lives outside of Atlanta with her husband, young daughter, and sassy orange tabby. She enjoys cooking, traveling, and spending time with family and friends. Her perfect day is exploring a new place and ending the night with a good meal and even better conversation.
Jared Hegyi
Jared is an innovative Growth Associate with nearly six years of agency-level digital marketing experience serving local, national, and global brands. While problem-solving is Jared's passion, motivation is always his intent, guided by a winning strategy, down-to-earth personality, and optimistic outlook…to a realistic degree.
On his own time, you'll find Jared pushing his boundaries both physically and creatively in the Denver, Colorado area, from hiking harder mountains to rendering increasingly intensive 3D animations.
Sam Wang
Sam brings a wealth of experience in digital marketing to Cro. She has collaborated with clients across the tech, pharma, and retail sectors, managing large-scale advertising campaigns and web implementations. Sam is dedicated to enhancing user experiences and building strong client relationships by delivering results and providing exceptional service.
Outside of work, Sam loves going to concerts, teaching pilates, and always planning her next trip!
Diogo Sousa
Originally from Portugal, Diogo brings a diverse global perspective, having lived across Europe, Africa, Asia, and North America. His work is grounded in product strategy, experimentation, psychology, and a deep understanding of user behavior. Before joining Cro Metrics, he led DevOps squads and conversion optimization initiatives, blending strategic insight with hands-on technical execution to drive data-backed growth with measurable impact.
Outside of work, Diogo is fueled by curiosity and creativity. He’s often exploring new landscapes, rolling on the mats in Brazilian Jiu Jitsu, designing digital projects, or getting his hands dirty in the garden with the help of his three dogs: Alpha, Nala, and Brownie. He’s also a lifelong gamer and self-proclaimed movie aficionado.
Candy Watson
Candy is a Program Manager at Cro Metrics, where she brings a unique blend of business ownership, behavioral health experience, and a passion for conversion optimization. With a background in anger management therapy and a sharp eye for strategy, she helps clients uncover what drives user behavior and turn insights into impactful experiments. Currently pursuing her MS in Digital Marketing, Candy joined Cro Metrics to deepen her work in user-centered growth. Outside of work, she enjoys hiking, self-improvement books, and baking cookies she claims are “for the neighbors” (but let's be honest - they're not).
Kyle Kuster
Kyle is a dedicated web professional with over 15 years of experience in the Ecommerce industry. He has a proven track record in building Ecommerce websites, integrating backend systems, optimizing user experiences, diagramming complex architectures, and tracking key data metrics. While Kyle is passionate about technology, his greatest fulfillment comes from building and mentoring a passionate, capable, and ever-growing team of engineers. He takes pride in helping teammates reach new milestones in their professional journeys.
Kyle began his career at a highly successful Inc. 5000 Ecommerce store and spent the next 13 years in the agency world, helping more than 1,000 clients grow and evolve their digital presence. These experiences have given him deep insights into what makes web applications truly successful.
Based in Minnesota, Kyle enjoys spending time outdoors—whether it’s ice fishing in the winter or golfing in the summer. When he’s not working, you’ll find him with his two daughters, the family dog, planning travel adventures with his wife, or cheering on Minnesota’s sports teams.
Kate Caulfield
Kate Caulfield is the Director of Design at Cro Metrics, where she leads with a focus on visual design, user experience, and data-informed experimentation. With nearly 20 years of experience spanning traditional advertising, digital strategy, and product design, she brings a deep and versatile background as a Creative Director, UX/UI Designer, and Design Strategist.
Kate is passionate about the intersection of design and business outcomes, and has a proven track record of advocating for users while driving measurable results. She excels at building and mentoring high-performing design teams and is committed to making design a strategic advantage for both Cro Metrics and our clients.
Based just outside of Detroit, Michigan, Kate is also a proud boy mom who loves food and trying new things. When she’s not designing, you’ll likely find her out on an adventure with her son—whether it’s hiking in the forest, magnet fishing, metal detecting, road-tripping, or (maybe) hunting Bigfoot.
Hannah Dudeck
Hannah joins the Cro Metrics team with a wide background in marketing - ranging from social media and brand management for small businesses to consulting for enterprise technology organizations. With a passion for content creation and knack for timely execution, she’s always ready to take on a new project.
When she’s not working, Hannah is likely keeping busy with some sort of “craft of the week” - painting, sewing, or making friendship bracelets. She’s also a published photographer, avid hiker, thrift shopper, and board game player - all of which she does with her travel buddy and spouse, Jake, by her side.
Hanna Halianishchava
Hanna was born and raised in Eastern Europe and found her second home in vibrant Austin, TX. Her journey into program management started with a love for solving problems and bringing ideas to life, and it’s been her passion ever since. With over five years of experience, she has built a career at the intersection of project management, experimentation, analytics, marketing strategy, and UX.
Outside of work, Hanna is all about enjoying the little things—getting lost in a good book, experimenting with new baking recipes, building Lego, going to movies or dancing just for fun. She also does photography as a passion project. Hanna shares a cozy home with her partner and their cute pug, who always keeps life exciting.