Kyle Kuster
Kyle is a dedicated web professional with over 15 years of experience in the Ecommerce industry. He has a proven track record in building Ecommerce websites, integrating backend systems, optimizing user experiences, diagramming complex architectures, and tracking key data metrics. While Kyle is passionate about technology, his greatest fulfillment comes from building and mentoring a passionate, capable, and ever-growing team of engineers. He takes pride in helping teammates reach new milestones in their professional journeys.
Kyle began his career at a highly successful Inc. 5000 Ecommerce store and spent the next 13 years in the agency world, helping more than 1,000 clients grow and evolve their digital presence. These experiences have given him deep insights into what makes web applications truly successful.
Based in Minnesota, Kyle enjoys spending time outdoors—whether it’s ice fishing in the winter or golfing in the summer. When he’s not working, you’ll find him with his two daughters, the family dog, planning travel adventures with his wife, or cheering on Minnesota’s sports teams.
Kate Caulfield
Kate Caulfield is the Director of Design at Cro Metrics, where she leads with a focus on visual design, user experience, and data-informed experimentation. With nearly 20 years of experience spanning traditional advertising, digital strategy, and product design, she brings a deep and versatile background as a Creative Director, UX/UI Designer, and Design Strategist.
Kate is passionate about the intersection of design and business outcomes, and has a proven track record of advocating for users while driving measurable results. She excels at building and mentoring high-performing design teams and is committed to making design a strategic advantage for both Cro Metrics and our clients.
Based just outside of Detroit, Michigan, Kate is also a proud boy mom who loves food and trying new things. When she’s not designing, you’ll likely find her out on an adventure with her son—whether it’s hiking in the forest, magnet fishing, metal detecting, road-tripping, or (maybe) hunting Bigfoot.
Hannah Dudeck
Hannah joins the Cro Metrics team with a wide background in marketing - ranging from social media and brand management for small businesses to consulting for enterprise technology organizations. With a passion for content creation and knack for timely execution, she’s always ready to take on a new project.
When she’s not working, Hannah is likely keeping busy with some sort of “craft of the week” - painting, sewing, or making friendship bracelets. She’s also a published photographer, avid hiker, thrift shopper, and board game player - all of which she does with her travel buddy and spouse, Jake, by her side.
Hanna Halianishchava
Hanna was born and raised in Eastern Europe and found her second home in vibrant Austin, TX. Her journey into program management started with a love for solving problems and bringing ideas to life, and it’s been her passion ever since. With over five years of experience, she has built a career at the intersection of project management, experimentation, analytics, marketing strategy, and UX.
Outside of work, Hanna is all about enjoying the little things—getting lost in a good book, experimenting with new baking recipes, building Lego, going to movies or dancing just for fun. She also does photography as a passion project. Hanna shares a cozy home with her partner and their cute pug, who always keeps life exciting.
Gwen Hammes
Gwen is deeply passionate about building meaningful connections, immersing herself in diverse cultures and communities, and bringing innovative ideas to life. This dedication has propelled her career, where she has worked with iconic global advertising agencies such as Ogilvy, FCB, and DDB. A key driver of her success has been her ability to assemble world-class teams that leverage the combined power of data, insights, and creativity to achieve exceptional results for clients. Whether developing new categories, driving consumer behavior shifts, or overcoming unseen barriers, Gwen’s focus remains on fostering profitable growth and creating lasting brand love for both clients and agencies. Throughout her career, Gwen has had the privilege of partnering with leading organizations such as Mars, Kimberly-Clark, Stellantis, Clorox, Levi Strauss, Sargento, and SC Johnson. She has earned a reputation as a trusted advisor and indispensable partner to CMOs navigating complex challenges in today’s marketplace.
In 2025, Gwen joined Cro Metrics, where she collaborates with brilliant teams to expand the impact of experimentation across marketing organizations, delivering exceptional value and driving significant change. She currently resides in Chicago with her husband and two sons, and prides herself on being a global citizen. Gwen studied at the University of Illinois where she studied Economics and Latin American Studies, began her career with an internship in Buenos Aires, spent five years in Mexico City, and has worked with clients across various global markets.
Outside of her professional life, Gwen enjoys performing stand-up comedy, renovating her family’s 100-year-old farmhouse, and following Formula 1.
Taylor Miller
Taylor leads HR strategy at Cro Metrics, focusing on aligning cultural values and driving initiatives that support organizational growth. With a background in supporting scaling remote tech companies, she brings expertise in employee engagement, fostering inclusive workplace cultures, and creating people-first strategies that enable teams to thrive.
Originally from Virginia, Taylor now lives in Charlotte, N.C., with her husband, son, and two golden retrievers. She enjoys cheering on Virginia Tech football, group fitness, and exploring local breweries. Taylor also loves traveling to the beach and spending quality time with her family and friends.
Kirk Lestelle
Kirk has a knack for identifying gaps in the user experience and ensuring every experiment’s impact is refined through thoughtful QA testing. He completed his UX studies at the University of Washington, and since then, Kirk has built a multidisciplinary career delivering customer-centric solutions in fintech, nonprofit, and e-commerce.
Kirk loves embracing a playful beat in both technology challenges and his personal interests, from late night DJ sets and early sunrise hikes or even the ill-advised 4 Parks 1 Day gauntlet at Disney World.
Charles Moise
Charles brings a diverse and evolving expertise in digital strategy, product design, front-end development, and client leadership, honed over 15 years across industries like fintech, gaming, crypto, advanced manufacturing, pet care, city governments, and beyond. "I’m a lucky guy. My career has allowed me to turn my natural curiosity into business impact — diving into new industries, understanding unique products, and uncovering the actions that drive meaningful growth."
Born in New York and now residing in Greenwich, CT, Charles balances family life with a love for adventure. When time allows, he’s either under a car, on a motorcycle, snowboarding something steep, or kiteboarding in high winds — “Adrenaline is a hell of a drug.”
Joya Kicia
Joya brings a strong background in project management, web strategy, and process optimization to Cro Metrics. She excels in building strong client relationships, ensuring seamless team coordination, and guiding projects to successful, measurable outcomes. Before joining Cro Metrics, Joya was Director of Web Operations, where she led a team in implementing strategic web solutions, aligning projects with business goals, and overseeing end-to-end web development.
A proud Rhode Island native, Joya enjoys practicing yoga, experimenting with new recipes, and exploring the outdoors with her spouse and their dog, Dunkin.
Briana Parnell
Briana brings a wealth of project management experience to Cro Metrics. With a background that blends strategic marketing and project management, Briana launched her career by overseeing nationwide trade shows for a prominent manufacturing company in South Florida. Her enthusiasm for innovative marketing strategies led her to join Cro Metrics as a Program Manager, where she excels in cultivating strong client relationships and optimizing operational processes.
Outside of work, Briana enjoys delving into various artistic crafts including sewing, painting, and pottery. She also enjoys spending time outdoors, often hiking with her dog Leela—who's usually busy chasing squirrels along the trail.