When we first launched ImpactLens predictive modeling back in February, the goal was simple: help teams cut through the noise and prioritize experiments with the best chance of driving impact. Most tests don’t move the needle, but a few do, and finding those few is what turns experimentation from an activity into a growth engine.
But here’s the thing: even with predictive scoring, there’s still a natural tendency for teams (and all of us, really) to lean on gut feel, pet projects, or the “loudest voice in the room” when planning a roadmap. We wanted to go a step further, to take the bias out of prioritization and give clients a clear picture of not just which tests might win, but what their entire roadmap is worth before they even start running it.
That’s why we built ImpactLens Forecasting.
From Scoring to Strategic Roadmaps
Forecasting adds a new layer of clarity:
- Historic accuracy charts show just how closely forecasts match real outcomes, building trust in the model.
- Program-level forecasting reveals the cumulative impact of all active and planned tests — helping teams see the forest, not just the trees.
- Smarter planning tools like auto-calculated durations and streamlined prioritization make roadmap discussions faster and more strategic.
ImpactLens showing annual impact forecast vs. actuals, along with the estimated value of the current roadmap based on impact predictions.
This shift encourages clients to think not just about the next test, but about the bigger picture of where their experimentation program is headed.
Why It Matters for Clients
One of our streaming clients recently saw this firsthand. Their forecasted revenue trajectory aligned almost exactly with actual results, month after month. That kind of visibility changes the conversation. Instead of debating which single test to run next, their team could rally around a roadmap backed by data, with confidence that the projected value was real.
The Bigger Commitment
For us, Forecasting isn’t just a feature update. It’s part of a broader commitment: helping our clients build experimentation cultures where strategy leads, bias takes a backseat, and data guides the way. ImpactLens shines a light on the path forward, allowing teams to focus less on convincing each other and more on driving growth together.
Ready to explore how ImpactLens can increase your test and learn culture and drive growth? Reach out.