Customer Lifetime Value (CLTV)

Customer Lifetime Value represents the total revenue a business can reasonably expect from a single customer account throughout the business relationship considering factors such as repeat purchases, referrals, and loyalty, to determine the long-term value of acquiring and retaining customers. Understanding CLTV helps companies strategize on customer retention and profit maximization. Customer Lifetime Value represents the total revenue a business can reasonably expect from a single customer account throughout the business relationship considering factors such as repeat purchases, referrals, and loyalty, to determine the long-term value of acquiring and retaining customers. Understanding CLTV helps companies strategize on customer retention and profit maximization.