[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Go Ask Iris is a series from Cro Metrics that puts our AI strategy tool to work. Ask Iris has been trained on thousands of A/B tests, multivariate experiments, and personalization campaigns. Every day, our strategists use it...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]About 7 years ago, we were running Cro Metrics on Airtable and spreadsheets. With my product background, I spun up a proof-of-concept to replace our disjointed systems and showed it to our CEO. He also has a...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""] Spoiler: It’s more about context than content With over 20 million users browsing travel sites daily, the competition for bookings is fierce. Many hospitality and travel brands focus on creating visually appealing, easy-to-navigate websites, but the real differentiator...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Price transparency has been making headlines as more momentum builds for the Hotel Fees Transparency Act. This bill requires short-term lodging brands to include mandatory fees in their advertised prices. While this might make some businesses nervous,...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]In an effort to boost website conversion rates, many brands may be overlooking a powerful strategy: harnessing the power of visual social proof. In today’s fiercely competitive digital market, enhancing the persuasiveness of your online presence can...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Something I love about how we operate at Cro Metrics is that our structure allows us to derive learnings and insights into human behavior and apply those learnings across a wide range of industries we work with....
This high-end clothing and accessory client wanted to make their website more holiday themed. In the navigation bar, the "Holidays" tab was replaced with "Gifts". Do you think the new variation outperformed the original? Find out in this episode of The Cro Show. ...
This e-commerce fashion brand wanted to increase mobile newsletter signups by giving users multiple opportunities to sign up for the newsletter. Could adding a simple Remind Me Later button on a modal pop up fix this? The answer may surprise you....
This real estate marketplace client saw a 6% increase in leads by switching from a single step form to a multi step modal form. Want to see how it worked? Check out this episode of The Cro Show. ...
This SAAS company had an 8% increase in lead volume by removing two fields from the website signup form. Curious to see what these changes were? Watch this episode of The Cro Show to find out....