Inside the Website Redesign Strategies of Top Teams

Peek behind the curtain at how leading brands connect tech, brand, and experimentation for measurable results.

Redesigning a website shouldn’t be a gamble. Yet too often, brands redesign as a one-time visual overhaul only to have to deal with performance metrics that stall or slip post-launch.

In this behind-the-scenes panel, experts from Cro Metrics and Optimizely break down how high-performing teams approach redesigns differently. From aligning CMS and experimentation to planning for iterative impact, this session will leave you rethinking what a successful redesign really looks like.

When: Tuesday, August 26 at 9am PT/11am CT/Noon ET

What You’ll Learn:

• What top teams noticed about the limits of traditional redesigns—and the key shifts they made for better results
• A practical framework (Informed → Validated → Proven) for redesigning with behavioral data
• How to connect CMS and experimentation and leveraging AI for faster testing, higher ROI, and redesigns that drive business metrics
• Real-world insights from brands that redesigned for both brand and performance

Duration: 45 minutes