Women in Growth Marketing
An Interview with Samantha McClure
For Samantha McClure, marketing isn’t just about metrics, it’s about connection. As Sr. Director of Marketing and Partnerships at Cro Metrics, she’s built her career around connecting the dots between strategy, relationships, and growth, both for brands and for herself.
In this conversation, Samantha reflects on pivotal moments that shaped her leadership style. Like the time she walked away from a meeting determined to make sure no one on her team ever feels overlooked. Or the moment she realized it was time to speak up and confidently stand behind her work – an important step in building the kind of executive presence she now encourages in others.
Samantha also shares why she believes personal branding is a skill. For her, that means posting regularly on LinkedIn, learning in public, and embracing the fact that not every post has to be perfect. It’s part of a bigger goal: to keep growing, evolving, and staying connected to the marketing community in an authentic way.
Looking ahead, Samantha is optimistic about the future of women in growth marketing. She sees women continuing to lead in relationship-building roles, forging partnerships, and setting the tone for what inclusive leadership looks like. Her advice for those just starting out? Don’t take yourself too seriously. Growth comes from trying new things, and sometimes, laughing along the way.